Both websites and mobile apps are effective ways to get your business in the digital world. But, there are differences between them which can be deciding factors in the success of a digital startup.

As websites can be used on all devices with a browser, they have a higher reach compared to mobile apps. But, almost everyone owns a smartphone and this makes the difference even less of a deal.

Most websites are developed with desktop and laptop users in mind. They can be made responsive to be used on smartphones, but the experience cannot be paralleled with that of desktops.

On the other hand, mobile apps are made solely for smartphone users, making them the perfect way to capture the smartphone market.

A desktop or laptop has to be booted up to be made useful. This can take up to two minutes.

A smartphone can simply be pulled out of the pocket and used. The convenience is simply incomparable to any other.

As the number of desktop users is very small, the reach of websites is also limited.

A mobile app can reach a larger number of people as the number of smartphone users is multiple times the number of desktop users

A website is meant to have faster loading speeds and this comes at the sacrifice of high-end features. Implementing a lot of features leads to the consumption of a lot of data and slow loading speeds.

A mobile app stores most of its data on the user’s device, and it does not have to be downloaded again and again like websites. This allows mobile app developers to implement high-end features

The only offline use you are going to get out of a website is when the webpage is loaded.

Apps are meant to be used while offline unless they cannot function without a network. This allows you to help your users with your services even when they are offline.

One of the biggest advantages a mobile app has over a website is the ability to send push notifications. You can notify your users about your latest offers, product launches, and discounts. This is something that a website cannot do.

The speed of the website is directly proportional to the user’s network speed.

As apps store most of their data like animations and elements on the user’s device, they can work much faster.

Now that you know the benefits you get by developing a mobile app, let us tell you how we can help you get the best mobile app developed for your startup with the latest technology, high-end features, and none of the stress related to it.

We understand that technology can be overwhelming for you. So, we will make the technical decisions for your app and make it as simple as possible for you. 

Here is what you will get by hiring WDI, the leading mobile app development company.

We understand what you have right now is a basic idea for an app. It could be something like this: I want to display my products on the app for users to buy them.

We will turn your idea into a plan of action. We will take you through the process of building a mobile app from the ground up.

From the signup screen to checkout, all sections of the app will be detailed in the scope of work. We are literally creating a mountain out of a molehill.

We predict where your app will stand in the market and any potential threats it may face. We analyze the competition and figure out ways for your app to stay a step ahead. This is done by our dedicated business analyst team.

We decide the time required for mobile app development, set the date for MVP delivery, and define sprints.

Wireframes are the basic structure of your app. They show where each element—button, graphic, text, etc.—will be located. Consider them like a blueprint for your app. They serve as a guide for further developments.

Based on the wireframes, the UI/UX design team creates the prototype.

A prototype is a fully functioning design of your app. It shows in exact detail how the app will look once developed.

You will be kept in touch throughout the process. Mobile app development will take place once the prototype receives your approval. We will make the necessary changes based on your input.

An attractive design and a seamless user experience are crucial for the success of a mobile app. What is more important is that the design goes hand in hand with your brand identity.

Our UI design team will do in-depth research on your brand, and analyze the color theme, typography, philosophy, etc. to create a design that mirrors your brand.

We will implement the latest trends in UI design to provide a pleasing experience to your users.

After this is done, you just have to wait for the MVP to launch.

Mobile app development takes a lot of time. We can totally relate to how eager you would be to see your mobile app launched and working.

Developing an MVP(Minimum Viable Product) can cut the wait and get your business running.

An MVP is the most minimalistic version of your app.

The concept of your app will be very broad and will require a ton of time to develop. Our team will analyze the concept and decide the most important factors that are crucial for the app to run. Only those factors are implemented first, and the app is known as an MVP.

The advantage of an MVP is that it can be developed very fast and you do not have to wait for the entire app to be developed.

The remaining features will be released through timely updates.

We ensure that every app goes through rigorous testing drills before launch.

Our testing team will scrutinize your app from top to bottom to ensure that everything is perfect before giving it the green light for launch.

The MVP is not the final app. There are a plethora of features and functionalities still to be implemented. These features are launched through timely 2-week updates or sprints.

The sprints we defined in the scope of work are brought into action and delivered as planned.

Every two weeks, your users will receive an update on the respective App Stores which they will be able to install.

Once the entire app is launched, it is vulnerable to cyber threats, bugs, and glitches.

The app also has to be made compatible with new system updates; otherwise, it becomes an open playground for hackers. It also has to be updated according to user feedback and the reported bugs have to be fixed.

We provide a dedicated maintenance team that will keep your app up-to-date and ensure that all potential bugs and threats are mitigated and the app runs smoothly as ever.

Mobile app development is incomplete without the necessary marketing to give it the reach it deserves.

Without marketing, you are throwing your app into a void. Estimates say that almost half of the apps on the App Store have not been downloaded even once. This just screams the importance of the right marketing for a mobile app.

We have a dedicated digital marketing team that will promote your app to the right audience using organic marketing techniques.

Here is what you can opt for under digital marketing:

The App Store and Play Store are where your app is going to stay for its lifetime. So, we make sure they are comfy.

ASO basically helps to rank your app on the respective app stores just like SEO helps to rank websites.

We optimize the app description, images, and videos and make them more engaging, along with inserting the right keywords.

Having a microsite provides added benefits in terms of increasing reach and getting more downloads. With decades of experience in website development, we will create a compact microsite for your app.

Here, visitors will be able to get all the information about the app. Compared to the app stores, a microsite allows for the display of more information, images, and videos about your app. This gives you a bigger opportunity to market your app.

With regular blog posts, we will drive more traffic to your app and answer queries related to the niche of your business

In 2022, social media is the best way to get organic reach and get your brand in front of its target audience.

Our dedicated social media marketing team will create attractive and engaging posts with compelling CTAs for your app.

We know the best marketing tactics to get high engagement and interactions.

Social media also provides another way for users to contact you. In the event of any issue, they can message you on your social media accounts.

Our support team will be in contact with you throughout the entire process of mobile app development.

Your feedback and suggestions will be collected during every stage of mobile app development. This will happen through weekly online meetings.

We will also be in touch on Skype, where you can expect an instantaneous response during working hours.

This is what most startups want while developing a mobile app.

With over 21 years of expertise in mobile app development, we have worked with the most advanced technologies.

We have dedicated teams working on Flutter, Laravel, React Native, etc. Do not be confused by these names. We will research and figure out the best technology for your requirements.

At WDI, we have worked on multiple types of apps like PWA, Hybrid, and Native. Our team will figure out the perfect type of app based on your needs and objectives.

Getting your app developed by WDI is as simple as it gets. All you have to do is contact us, share your idea, and we will take it from there.

You do not have to stress about complex technologies or the mobile app development process. Our team will do all the work and provide you with the simplest of solutions.

We will be a part of the journey, and every sprint will begin only after your approval.

Branding makes a trademark impression on your consumers and allows your customer, to know what they need to expect from your brand. The use of such an understanding helps in differentiating you from the competitors, giving a much clearer understanding to your customers of what you offer, making you a better choice for them. There involves a wide range of areas and ways to develop your brand that also includes advertising, social responsibilities, visuals, customer services, etc. All of these elements work together in one accord to create one unique attention-grabbing profile. We’re going to open a plethora of ways on how you can easily work on your Brand Image for Great Success with the help of the right Digital Marketing & Product Development Company!

Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.

– Tom Goodwin

Branding can be explained to you in many forms and shapes.

If we go as per what Google has to say then,
“It is a marketing practice of creating a symbol, name or design that recognises and distinguishes a product from other products”.

If we go as per what the Dictionary has to say then, 

“The promoting of a product or service by identifying it with a particular brand.”

A brand can mean anything. It can be a product that is famously used by people or an individual who is recognised and famously known amongst people. This brand brings up a plethora of images in the minds of customers or target audiences.

WDI works with their team of experts and Digital Marketers with an impression of changing your business from “Something” to “WOW”.

Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction involved with the brand, basically the whole perception of customers about a particular brand. When we talk about interactions, it does not involve just the whole buying or using a certain product or service. It is way beyond that. It can occur in different ways and forms that you may not even be aware of.

For a positive brand image, the product range and its services are all associated with a company that seems to be just the perfect fit. Along with being a perfect fit, you also need to keep in mind brand advertising and packaging along with customer service. Consistency and reliability need to be hand in hand along with the need for it to be projected in the right manner for the desired clientele or target audience.

A positive brand image is important, as more than 90% of all purchase decisions taken by customers these days are based on brand image and nothing else. It is not just about getting any particular product or service but also accessing a brand’s reputation, prestige, perceived goodwill, and quality as a whole. The customers ask about these intangible qualities during the whole buying process, and here is where proper brand advertising plays a very important part.

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.
— Neil Parker

Maintaining a strong brand image is a lot more important than you can even imagine. The image it carries in front of your customer plays a huge impact in choosing your brand for their benefit. You wouldn’t go for a bucket of yummy juicy Kentucky Chicken if it ain’t “Finger-Lickin’ Good”. That’s right, KFC! This goes far beyond a sale, it is more about the emotions you get from your customers. If it’s no smile, trust me. You’re losing loads of profit. By increasing the image of your brand and boosting customer relationships, you can easily work on creating an enduring effect on your buyers as well as being open to new opportunities for your company. Let’s understand the importance of building an effective Brand Image.

The famous saying can never go wrong, irrespective of it being for any subject. The brand image of your company is the very perception of your brand that is laid in front of customers. This perception is created on accounts of the interactions of the customer that have previous experience with your company. Creating a high-quality experience right from the start will play the part really well for you.

BUT, IF YOU’VE WOKEN FROM YOUR SLEEP NOW. YOU STILL HAVE YOUR CHANCE TO REDEEM WITH THE BEST DIGITAL MARKETING SERVICE PARTNER.

You can easily recognize the difference between an original brand by the logo and name if you’re familiar with and are a fan of it. For example, Reebok is the original brand name and Rebok being the fake. You can probably spot a can of Coca-Cola from afar too. All this is because the brand in itself has created its own recognition with really great digital marketing, which includes service for identifying proper channels to showcase your brand, etc.

IT’S A LOT MORE THAN LOGOS & SLOGANS, IT ENCOMPASSES VISUAL ELEMENTS AS WELL AS BRAND ASSOCIATES.

A strongly established brand helps in the increase of business value simply by giving the company a lot more support in the industry. This is, in turn, helps in giving greater investment opportunity due it to its strong established place in the marketplace. What is the result? Well, this incorporates the reputation and the value that comes along with the investment opportunity. Building this strong reputation translates into greater value, that further influences, becomes a price premium or mindshare for your customers.

YOUR BRAND IS YOUR BUSINESS ASSET HOLDING MONETARY VALUE IN ITSELF, WORK ON IT WISELY!

Your brand’s reputation eventually sums up the amount of trust gained amongst your clients. The more trust your brand gains, the better the perception of it remains. The stronger its reputation, the fancier it becomes for your company. Branding fetches for the right way in terms of earning and maintaining a selected amount of level of trust between you and the stakeholders. How is this done? Simply, by establishing an attainable and realistic promise that levels the brand in the market and later delivers what’s promised.

CREATING A BRAND SOLELY FALLS ON YOUR SHOULDER. BUT, CREATING A POSITIVE IMAGE FOR YOUR BRAND FALLS IN THE HANDS OF YOUR CUSTOMERS. CHOOSE THE RIGHT MARKETING PARTNER TODAY!

Having a strong image of your brand can deliver benefits for your company. And, let’s be real. Every company works hard and invests its efforts to build a strong brand image, as it proves to be very helpful in fulfilling the motives and objectives of one business. Few other benefits of having a positive brand image are given below:

• Your brand can introduce new products, and still, be famous. The cause of it is your company’s name and fame.

• When your brand has a well to do image, it can attract as many people as it can through different products at any time.

• A strong bond is what both the company as well as the customer receive in this process. While sharing your brand with the help of Digital Marketing Services, the company tends to interact with the crowd through different sources.

• Why would someone opt-in to pay their life savings for a branded product than a local one? They are virtually the same product at the end of the day, with exceptional options and accessories. That’s because a strong brand image positions you in the minds of your customers.

• Simply put, “You get what you pay for”.

What if I told you that 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation? Well, it’s true. Content Marketing Institution has stated this very fact and many marketers have implemented it for their brand. This might have creeped you out, but we can spare you the horror! Website Developers are on a spree with their clients like Sattva Connect, working on their brands for a really great outcome. We’re all set to begin a new plan for a BRAND new client like you.

Branding can make any companies product sell for more than a dollars value. You can be a vegetable vendor or an eCommerce business operating globally. Whoever you are, if your business is recognized as a brand, it has the potential to sell at an astonishingly high price. How can a business build a brand? Businesses with deep pockets and access to global resources can build a brand they wish. But, how about a small business? Let’s look into a few safe and branding strategies from the eye of a Digital Marketing Services that you can learn and undertake.

An average customer uses 5-6 apps daily. These apps include Facebook, Instagram, Twitter, Linked In, etc. Besides these, there are also emails and text messages which are also apps. The use of Digital Marketing Services acts as a combined medium that reached your customers on these channels.

“A brand is not built overnight”. You might have heard this saying many times before. Perhaps, it’s true! Success is measured in decades and not in years. It is created in years and not minutes. But, with the help of the right marketing team, it’s just a matter of a few hours to get on the right track for a matter of great Virality. One of the stellar benefits of digital marketing is that it gives this virality to posts.

Don’t randomly market your content, educate your customers. Your customers should be able to make an informed and direct decision that has a multiplier effect. Your customers start to feel under control and more empowered to take the very decision on purchasing or trusting your brand. A digital marketing company help in educating customers with the help of the right Content Marketing which is the most critical part of Digital Marketing. Such content helps businesses generate more leads without even having to incur serious expenditures for paid advertising.

Gaining steam in recent years with more and more businesses considering DevOps Implementation have drastically changed and prioritized development & operations for them. There are numerous advantages in collaboration with DevOps

No, wait! That’s not it. There’s a lot more that goes in there. We just don’t want to break the ice yet! Digital Marketing  & Product Development consists of many other factors, technologies, and tools that only an experienced Digital Marketing team can help you with.

Wish to know more about these marketing services? You can read more about it on our Ultimate Digital Marketing Guide blog.

Website Developers India, with a team of experts possessing innovative ideas and knowledge for you, own a leading Digital Marketing Company with a proven track record of combining brand, demand, and event channels to deliver outstanding results for our B2B and technology clients. Designed to promote your brand image, our approach generates leads, shortens sales cycles, and accelerates business growth. Wish to know more? You know just the right partner to contact!

In our second series of Product Branding, we’re going to explain all about the positives of DevOps Development and the benefits it holds in a positive brand image. Stay Tuned!