We’re moving into the more exciting phase of e-commerce, where it’s about emotional products – the things people really cherish.

Jason Goldber, founder and CEO of Fab.com

About product pages

One of the most important and complex pages of your store is your product page. Considering every situation of a potential customer may settle on your product page. Your situations may directly land from a search engine or after browsing through your store. It can also be done after clicking through a targeted advertisement.

You also need to keep in mind about your product page is well optimized, this is going to further help you in ensuring whether or not the things can be found easily or whether enough informative is instilled for the confidence of your customer and the same is designed well to further provide a great online shopping experience. For an Top eCommerce App Development Companies, considering the above-given pointers are mandatory. Let’s look into a few important things that you would need to do for an eCommerce product page, by simply understanding what is needed for your product page.

1. Components of product page design

– eCommerce business starts and sustains by the quality of its product pages. A product cannot overcome a poorly laid-out page, and it proves to be very critical to put the exact same amount of time into product pages that you do into curating the product themselves. The makeup of the product page is different from that of the store. However, there are a few elements of a product page that are to be followed, no matter what a store sells or how well it positions its brand. The components include,

– Image

– Video

– Product description

– Product review

– Product names

– Design and layout

– Improvement and Update.

2. Questions to be solved that includes

– For a great set of copy of your product page, it is way important to have a certain set of rules to follow. Those rules include certain sets of questions that you will need to keep in mind. The question is as follow:

What is it?

Your product copy will need to address the exact information that is needed for the product itself. If in case the customer looks out for a specific sort of product, the very first thing they see is the sort of answers being answered for the question they have in mind. For the new products you display, your customers will want to know what the product is all about and why they should be interested in it.

Will it solve the problem?

The most fundamental question being thought and asked is, “what problem does your product solve and how does it solve?”. When such a scenario comes in your way, include the materials or manufacturing processes that can help make your product’s solution possible. Identify the problem your product will need to solve, understand the questions being asked by your customers during the purchase and tailor your copy to answer them.

Why this product?

3. Creation of outstanding product images

– The product photos are exactly what your customers see first on the page and can be shed instantly on your product in either a negative or positive light. Keeping aside the first impression, product photos can also help convey a far greater amount of detail than just sending a single text, this can help to sell the product. Product photography if done well, can even decrease the number of resources spent on customer service and returns. Website Developers in India, follow a certain set of things when it comes to product images. Given below are a few of those needed things you need to create for a great product image:

– Use of multiple images

– Edit your photos

– Optimize your images

4. Consistent product photography

– eCommerce stores make use of product photos that work equally well on a personal product page or in a collection of similar-looking products. Having consistent images makes your searching and comparing of the products quite easy and can create consistency and professionalism around your brand. Few of the best ways to keep the product photography consistent is:

– photograph your product on a whiteboard.

– use of the same dimension

– utilize product templates

Ways to optimize your product page for more sales.

Speaking of theory, product pages are simple. But, you got to give your ideal customer the correct amount of information to help them purchase the product they look for. Along with the buying, convincing them about the product being the best for them is important as well. There are four things that come together, that helps in creating a great product page:

– Your brand

– Your product

– Your page’s design

– User experience

– Your copy writing

Besides these, there are other specific things to keep in mind that will help in leveling up your product-page aspects.

1. Having a clear call-to-action

2. Linking your images to your variants

3. Having the right amount of detail of your product

4. Having the right amount of detail of your customers

5. Having a well-branded product page

6. Have right and appropriate content

What is needed on your product page?

Your product pages will need to have the essential things for the customers to have a complete understanding of further assessment. Given below are a few product reviews listed that can help you with the editing and making of your page.

1. Product titles

– The title plays the role. just by reading the product title, your customer will have an understanding of what the product is about. Make use of the H1 tag for the title, this will help search engines to index the product page.

2. Images

– A good product image is vitally very important. It helps in providing the very first impression of the product and the same is key in the customer’s purchase decision.

3. Cart button

– Make it look nice and very clear. Distinguish the needful from different other elements on the page.

4. Price

– As a customer, of course, the look and the quality is at the top of their priority. But they would definitely want to know about the price. Displaying the amount of the product is mandatory.

5. Availability

– Adding items in the cart and then finding it to be out of stock, is way frustrating for any and everyone. You will need to show stock availability. Showing stock in the customer’s local store is one of the great features.

6. Payment methods

– How will your customers pay for the item they purchase for?

Displaying methods may affect their decision to purchase. It does not have to be the most likable or special item but should be there for the customer to look for.

With the guidelines given above, you will have a product page that provides you with a great shopping experience for your customers and also enjoys high conversion rates. If in case you’re in search of the best eCommerce company that offers you with great services and solution for your site, then Website Developers India is one of the best Website Development award-winning company. Having being acquired a great place amongst the hearts of every customer, they have and still continue to serve every client with their services.

Are you a business with an online presence?

If yes, then you need to expand. You need as many ways as possible to market yourself.

One of those is having your own mobile app.

Having an app specifically for your services brings many advantages. And it’s a necessary part of e-commerce these days.

For example…

#1 – It Allows Mobile Users to Easily Reach You

At least ½ of any website’s traffic comes from mobile.

When you make an app for your site, you make it easy to access. All a customer has to do is open their phone, and your app icon is right there.

It’s the best way to market to lazy customers.

A Landing Page Substitute?

Your app can take customers directly to your shop. Or it can take them directly to a checkout system.

It’s like a landing page, only it’s an icon that stares your customer in the face.

So you’re more likely to get clicks on it. In fact, apps are one of the best ways to boost your sales!

#2 – It’s Excellent Marketing to Long-Term Customers.

Keeping long-term customers involves 2 things.

The 1^st is to provide a good quality service. And the 2^nd is to remind them of your presence.

The 2^nd is best done through many methods. You can do it through email marketing, social media, etc.

But, you can also use a mobile app.

When a consumer downloads your app, they automatically become long-term clients. Because the app is there to always remind them of you.

#3 – It’s Good for Branding.

Do you know how many websites have their own apps?

Very few.

Most people focus too much on SEO and content. They forget that apps are key in web design and development services.

They tend to neglect mobile apps development, seeing it as secondary.

But, mobile apps aren’t just a marketing tool.

They’re a signal that you send out to customers. And it shows that you care about their user experience.

What an App Says About Your Business.

It says that you’ve spent enough time researching who you customers are.

It also says that your business is sophisticated enough to afford app design. Because apps are expensive to design and maintain.

Thus, it shows others that you’re different from competition.

#4 – Apps Mean More Recommendations.

Apps are metricized.

Basically, you have reviews in app stores. And the higher your reviews, the more this says about your business.

Now, you can make an excellent app that gets high reviews. And over time, you can use those to market your business.

How Does this Tie to Recommendations?

Highly reviewed apps are recommended. And they’re not just recommended by app stores.

They’re also recommended by your customers to their family, friends, and others! So it’s a good form of referral marketing.

#5 – You Can Integrate Apps into Your Products.

Apps aren’t just for easy access to online shops. They can also be key to using your services.

As an example, let’s say you’re designing a tech product. It could be an electronic door lock that works by phone.

You can have an app specifically to lock and unlock such doors.

This feature can be copied into many products in the tech niche. With an app, you can make it easier for customers use your services.

#6 – Excellent Marketing Channel.

Do you want to give updates to recurring clients?

If yes, you can link your apps to your social media. Or, you can design an app to provide updates on your products and services.

That way, your customers gain prime access to information that helps. And you remind them of your presence too!

As You Can See…

There are many benefits to having your own app.

If you’re serious about your services, this is a necessary future step. With an app, you open up many possibilities.

All that remains now is to find a
mobile apps development company

One we recommend is WDIPL (website developers India). This web development company in India is one of the best in the field, and highly affordable.

They are primarily
iPhone apps developers, but they work with all systems.

Be sure to visit their site, and check out their services!