Websites get hacked every day, and according to our research, about 25,000 to 40,000 websites get hacked each day. That is a lot! The numbers are growing every day, and the importance of website security is increasing rapidly.

Hackers are the biggest threat to a startup that conducts business primarily on its website. And if your startup is like that, then you have to invest in website security. Because just one hack is enough to put an end to your revenue stream.

What Exactly Is Website Security?

Website security is a small part of cyber security that deals with all the ways of keeping a website safe from hacks, malware, phishing, DDoS attacks, and cyberattacks. With every passing year, hackers come up with newer ways of doing their night jobs. So, you have to be on your toes when it comes to being updated with the latest website security software.

The Essentials Of Website Security

Ignoring website security leads to not only your data being violated but also that of your users. Relax! Do not be stressed. There are some basic things your website needs that can prevent most of these cyber threats. So, here are the three cybersecurity essentials you need to follow.

Secure Sockets Layer (SSL) Certificate

When you create a website, you get the option to implement an SSL certificate. Every website’s data is stored on a server. SSL establishes an encrypted link between the server and the client, which is your website. How this benefits you is by securely transmitting sensitive data, like credit card information and login credentials, of your users to the server. 

SSL certificates are basically a pair of keys, one public and one private, that work together for the formation of a secure client-server connection.

Firewall

A firewall is just what the name suggests, but for a website. It is a network security device that monitors website traffic and decides whom to let in and whom to block. 

Encryption

That “S” at the end of “HTTPS” or the padlock icon indicates that a website is encrypted. Encryption adds another level of security to your website.

Types Of Cyber Attacks And How To Defend

To tackle a cyber threat, you first need to identify what it is. Here are the three most common types of cyberattacks and ways to protect your website from them.

Phishing

Just like a fish is caught using bait, your email account, system, or website can be hacked using phishing mail. Here, the hacker sends a genuine-looking email with a link or an shtml file. It could be as simple as telling you about a lottery you won and asking you to claim it by clicking on the link. Once you click on the link, it will drop a bot or virus in your computer, hacking all details.

How to stay safe: Do not click on any suspicious-looking mail. Sometimes the emails are designed to look genuine, so check the sender’s email to verify.

Malware

Malware in itself is of multiple types. But in general, it is software that works on a website to extract information like card details. It is installed by using brute force techniques on login pages. Hackers also keep an eye on the vulnerabilities of outdated software. These vulnerabilities are exploited to install malware on the website.

How to stay safe: First of all, if there are any plugins on your website, make sure they are updated to the latest version. With newer updates, vulnerabilities are fixed, making the plugin more secure. Secondly, do not give unnecessary access to your website to a lot of people.

DDoS attacks

A distributed denial-of-service (DDoS) attack overloads a website’s server by bombarding it with a ton of traffic, making it crash or become unresponsive. This is basically a zombie apocalypse. The hacker gains access to multiple devices through malware and connects them using IoT. These devices are all controlled like zombies and ordered to access one target website.

How to stay safe: A strong firewall can block malicious traffic and protect your network from attacks. Also, there are many services that provide protection from DDoS attacks.

Best Practices To Keep Your Website Secure in 2023

Prevention is better than cure. By following these practices, you can keep your website secure from most cyberattacks.

Multifactor Authentication

It is easy to figure out a login credential. But two or three? That is where things get tricky. Having multifactor authentication makes it more complicated for the hacker to do his thing.

Multifactor authentication is not just for your personal login but also for your users. If you have allowed your audience to create accounts, it will help keep their accounts secure as well. Implement multifactor authentication while developing your website.

Keep Your Website Updated

As mentioned earlier, older versions of plugins are vulnerable to cyberattacks. Turn on auto-update for all plugins. Also, do not install unnecessary or fishy-looking plugins in the first place.

Secondly, keep yourself updated with the latest developments in the tech world. Know about the new ways hackers are snooping around and ask your developers to be prepared.

Web Application Security Testing

Constant testing is inevitable in website development. Hackers are always on their toes, and so should you. Ask your testers to do security testing on the website. For better results, hire third-party testers, as they will be able to scrutinize the website from an unbiased perspective.

Keep A Website Backup

Never say never, but if your website gets hacked, you need to have a plan B. Have a backup of your website. If you have to start all over again, you will not have to start from scratch.

Enhance Your Website Security With WDI

Having a website security partner is one of the best things you can do. A web development company knows the ins and outs of website security. When you bring your concept to us, we develop it in accordance with cybersecurity standards. Your website’s security is our top concern.

If you want to develop your website from scratch or make it more secure, give us a call. We have 20+ years of experience in this field and hundreds of satisfied clients.

Let us make your website more secure!

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What is Competitive Intelligence?

It basically is the gathering of publicly available information about an enterprise’s competitors and the use of that information to gain a business advantage. The goals of competitive intelligence include discerning potential business risks and different opportunities and enabling a faster reaction to competitors actions and events. Competitive Intelligence practices involve ethical and legitimate research and information-gathering such as studying a company’s social media posts for specifics that might reveal the timing of a product launch.

It is simply referred to as the action of gathering and analyzing data about competitors, their consumers, target audiences and other outer forces that influence your marketing. This can range from looking up a recent press release about your direct competition to checking out possible competitor’s social media accounts in order to understand what issues their consumers are identifying so it can find a way to meet this need. In simple words, competitive intelligence means gaining knowledge about the forces of your business so you stay competitive in your field.

It is always relevant but is also important before beginning any new campaigns, unveiling new products or making major changes to strategy. Gaining a complete understanding and predictions of what to expect keeps you from walking into new scenarios blindly. It offers you valuable insights that marketers can use to be more effective and strategic in their decisions. This sort of information can shape your game plan so you can avoid mistakes your competitors have already made.

What is it used for?

Talking about tactical intelligence services, it focuses more on physically performing any decided plan. They carry out the strategies in the present. Hence, they are known as present-oriented services. They provide solutions and analysis for the present conditions of the business. This helps the business to optimally utilize its resources, achieve objectives and deal with challenges while performing the strategy. Given below are four definite uses of Competitive Intelligence.

1. Product Launch

– While they record market trends, they also have their records of the demand and supply cycle. This sums up to conclude that this sort of intelligence is useful when a business wished to launch a new product in the market.

2. Design Strategies

– Competitive Intelligence services primarily help in planning the future as well as present business strategies. These solutions are qualitative in comparison to other market research services.

3. Definite planning for future circumstances

– They possess a forward-looking perception. The strategies planned are executed for more than 5 years. Finance remains largely undisturbed even when there are disruptive changes in the financial cycles. It does not mean to have any sort of damage at all, rather they are significantly less.

4. Targeting other businesses

– Competitive intelligence services work on a broader prospect. They consider potential competitors to track their activities in the market and manufacturing techniques, which also helps businesses plan their own movements.

Benefits and specifications

The knowledge that your competitors project, gives you the edge to continue improving so you are able to set your company apart. A competitive intelligence organization aids your business in gaining information and monitoring competitors. Along with Software Development services, we also get great help with these solutions, cause they can serve as a useful tool for planning your own business decisions going forward. Given below are the advantages you can carry along with you if you have Competitive Intelligence as your guide.

1. Identifying your competitor’s actions.

– An agency that makes use of Competitive Intelligence provides you with information that allows you to anticipate what your competitors are planning next.

2. Understanding and executing your gaps.

– A competitive intelligence organization helps you identify gaps in the market based on what your competitors are doing next. With this solution, you can see how the competitors are changing or growing and which areas of the market they are having their focus on.

3. Creating a definite plan for your business.

– Once you have an understanding of what your competitor is in need of, you start doing better and plan your company’s next move. You are better able to stay competitive if only you can anticipate what similar companies are planning about.

4. Clearing internal information.

– The internal assessment gives you an idea of how your company is performing, where you are excelling and where you need to focus more energy. The competitive intelligence agency is able to give you regular information on your company to help you make decisions.

5. Helps you have a bigger picture

– New features and latest trends, easily attract potential customers and prevent loyal ones from leaving. By learning about other business and types of technologies, you get to discover the latest trends. By researching about your competitors, you get the chance to learn more about how the market place runs and customers spending culture and season.

Sources of Competitive Intelligence

A competitive intelligence source is a medium that provides relevant insights about competitors. Processing real-time and up-to-date data is crucial to gain accurate insights. Given below are the same type of sources.

1. Crunchbase

2. Alexa traffic rank

3. Social Searcher

4. Google Maps- business

5. Ahrefs

6. Open corporates

7. SemRush

There are a lot of useful tools, database and competitive intelligence sources that can help you to better understand your competition. All these tools combined will help give you an interesting profile and vision of your competitive landscape. But, what makes the most of it, is to have an understanding of which is that one company that can help you get what is needed.

Website Developers India has been known and awarded as the Best Web Development Company for customer experience this year, by Digital Customer Experience Awards and Summits. They have been providing their services and solutions to clients not only in India but flourishing the same globally. Their best known for their Web Development and Digital Services with the help of their Expert developers and a team of essential analysts.

Visit: Top Software Development Companies of 2020

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The WordPress platform is known best to have a myriad of benefits like free cost, holding a passionate community, developers are experienced and quickly expanding with their techniques with themes, layouts, plugins to allow it to accommodate any website need and definite purpose.

While most of the WordPress plugins are used as blogging platforms, it fits in with any organization

Still in doubt about the “WHY’s

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WordPress website development is not a walk in the park and as such requires thorough scrutinizing of the custom WordPress development company so as to get the best. There is a wide range of questions you should ask your WordPress development company before you get them hired.

Below are a list of the questions ->

1. Level of in-depth knowledge and years of experience

When it comes to getting a WordPress developer, the level of knowledge and experience cannot be taken for granted. Experience counts more than anything else in hiring a WordPress development company. In several cases, it is advised that you hire somebody that has good knowledge about all the nitty-gritty of setting up a custom WordPress website. Years of experience of over 4 years can be considered –that way you are sure the person has learned a whole lot during this other jobs and would offer simply the best.

2. Consider the cost of hiring the WordPress development company

Among the things to consider during the hiring of a WordPress development company is the cost implication. Cost varies from one website developer to the other which requires you to properly run through a list of the available ones that meet your specification and then decide the cost that suits you without breaking the bank. In as much as you will like to hire a custom WordPress development company, you should avoid going for something that is too cheap and does not meet the required standard for whatever purpose it will serve.

3. What’s your plan for the security of my website?

The security of your WordPress is something that should not be taken for granted. WordPress gets easily attacked by hackers at it tends to be one of the most used platforms for websites –a good assurance of security for your WordPress company is paramount so as to ensure your WordPress website is safe at all times. Your WordPress development company should assure you to seal off every loose end with up-to-date security for your website.

4. Will the website be responsive?

Another thing you should consider for your WordPress website development is the responsiveness of the website. In our world today, people use various devices to view websites from tablets to phones and a wide range –how these website is being portrayed on the various devices used is very important. Your WordPress development company should be able to assure you of responsive design to meet up with world standards. Responsive websites are the new face of websites and as such, your WordPress development company should guarantee you of a responsive design before he is hired.

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Designs with Gradients

The impact of a design with gradient is far more than a design without it. It has enriched the prevalence to have logos and designs with gradients in them. It has had such an impact that even popular photo-sharing social media platform Instagram too changed its previous logo to a magenta gradient logo. If you are hiring a company for web design services, then you must ensure that they have personnel who can implement such changes.

User Interactivity

In recent times the usage of user interactivity has become the norm for many big websites. In the coming years, its popularity is set to increase. According to a report, users usually spend more time on web pages that have responsive features than others. One of the reasons why more number of websites do not use user interactivity now is the reluctance of the clients to pay in advance for such activity. As more web developer India looks to implement automated development processes it is estimated that the cost for clients may come down significantly. This can make this practice more common. It can be useful for you as it is not only responsible for a better website on page time, but it can also help increase brand awareness.

Large Titles that Grabs the Attention

It is a well-known fact that these days not many people have too much time at hand. Neither the visitors nor the creators. You should think about this when planning your website design. A number of websites, for this reason, are employing a design strategy whereby they are using large and emboldened titles. These are usually short messages which help to capture the audience’s attention and expedite the conversion time. This can be particularly helpful in eCommerce website development as under such circumstances the focus is more on the product and less on the written content.

Scroll Triggered Animation

This is a responsive web design trend that has captured the imagination of many web experts. Such a design has the capacity to keep the visitor engaged by keeping them interested in a story. This helps in improving conversion rates which are suggested by the top
mobile application development company in India. WDIPL, a leading web design service provider indicate that it is essential to be careful while using this design because overdoing it can confuse the user and take them away from your business goal.

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Below we are going to give a few pointers on how to identify and choose the right WordPress developers that best suits your project needs.

• Go for someone whose work is their priority and share the same work ethics as this will ensure understanding between the both of you
• You should be able to communicate with them quickly before and during the execution of your project. Discuss your budget plan and estimate and how to restrict expenses to fit in.
• They should be flexible in case you decide to make changes big or small midway the project, meeting your  specific needs should be their priority.
• Make sure they have stacked years of experience because this is how you separate professionals from fraudsters. Demand for a portfolio and the extent of their customer base.
• If you’re contracting designers, demand a demonstration of their digital capabilities. Don’t relax based on the previous work they will show you, ask for physical proof of their expertise.
•  Demand for their references and feedback from others jobs they’ve carried out.
• Ensure that they are experienced in coding and are adept at using developing tools like HTML, Java Scripts, CSS.

Now you know what to look out for in choosing a WordPress developer you also need pointers on how to maximize time and resources and make sure your project is carried out swiftly and efficiently.

• Be specific about what you want from your WordPress designer and theme developer: If you are yet to decide on your preferences for the visual experience you want your visitors to get when they visit WordPress site, you’ll need to work with your designer and/or developer to finalize it before you move on to coding. Making yourself available to them is advised in case they need additional files or details to enhance the approved design.
• Understand the Development Process And Testing Phase: This is your chance to view your theme on different devices and browsers. If your developer or agency is worth their weight, they will provide a way for you to test your new theme and relay your feedback.
• Set Realistic Expectations for the Project:  If you find any issues during testing, you have to call them out and discuss a timeline for their completion. Make sure the deadline for the project completion is also achievable.

Here at WDI, we work with you to deliver high-performance Websites and Mobile Apps. We pride ourselves on our efficiency and always deliver on-time and within budget. The services we provide include Website design services, Custom Software Development, Digital Marketing Services and eCommerce Websites. We work on all significant development technologies and have a large team to deliver on time, with over 16 years years of experience we are confident of helping you achieve the best results for your WordPress website development.

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In order to own a website, you need to hire one web developer as they will be able to guide you with the technical knowledge and appropriate skills to build a website. There are many web development companies that provide these services with experienced professionals. The main aim of these companies is to build a website for their customers and ensure the requirements of the clients are fulfilled. WDIPL is one such company that possesses qualified designer’s to guide their customers.

In the CMS industry, website development and managing of WordPress is among the most popular brands. If you want to build your website and you lack the resource to do so, then you can outsource your work to a WordPress website development company. They would also assist with all the managing that you require for your website. There are a number of WordPress development centres all around the world which are available at the modest prices. WDIPL is an expert in providing such services. They use various designing tools and offer their clients custom built solutions as per the requirements of the clients.

There are many instances where you might panic while selecting a service provider. There is a solution to this as well. You should pay appropriate consideration in choosing a custom WordPress development company, and so you will be able to receive the best service. WDIPL’s services are cost-effective, secure and elevated for Google ranking.

Following are the points you can remember while opting a web design services:
• You should always go in for references. You must ask your family, friends, colleagues for references. This is a help to lead you to a better service.

• Before hiring the WordPress development service you should check the portfolio of the company. Ensure that the company has earlier managed the kind of project you want to avail. The portfolio of the company will give you a clear picture of its nature of work and methods.

• You should also inquire whether the company will provide support even after the development of the website for at least a year. This is very important because however advanced your website may be, it is going to have initial problems.

• You must interview the person who will be managing your project. The outcome of his skills will give you the desired results.

Conclusion

The growth of business if giving rise to the web developers India. The technological advancements in the field of IT sector have given a boost to web designing services all around the globe. Due to this both the businessman and the consumers have benefited.

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