social media marketing – WDI Blog

The Ultimate Digital Marketing Guide For B2B | Talk To The Experts!

Wdipl — Wed, 14 Apr 2021 11:34:42 +0000

Getting your hands on explicit benefits from Digital Marketing is yet taboo. Often marketers during the development process for their marketing strategy go through a lot. There lies great confusion choosing between budget limits, creative demands, and channel decisions. But, what we need to keep in mind is the key to effective marketing – YOUR AUDIENCE!!

Failed promotions and advertisements are due to a lack of understanding of what your target audience is or what is your buyer’s persona. The target audience differs the most between individual consumers and businesses. There are a few companies that serve individual shoppers, while there are many others who look out for companies and organizations. On the other hand, Marketing your business is more complex than marketing to individual consumers. That is why B2B marketing exists. Google says, many B2B companies have received successful results with the help of marketing tactics like PPC, SEO, landing page creation, email marketing, etc. They’re all linked to a CRM marketing automation system.

If you’re someone trying to figure out about Digital Marketing Services for better results/revenues for your B2B business, we’re here to share our piece of expert advice.

Do Not Goof-Up Between Digital Marketing & Digital Advertising.

Digital advertising is a portion of Digital marketing, just one aspect of it. When you’re into the marketing phase with the help of a digital channel, you will start with the first phase, which is Business Idea. When this idea is shared with experts, you are then involved in marketing – NOT ADVERTISING YET!

First, What is Digital Advertising?

Also referred to as Online Advertising, Internet marketing, Web advertising, etc. To make this simple, ” If you see an ad on the internet, that is called Digital Advertising. Pretty simple, right? Digital advertising is simply an advertisement on the internet.

Here’s an example of a digital ad on the internet.

There’s also another sort of advertising on the internet that is in the form of search results

This means any ads run online, in order to promote your services, business, products or simply to create brand awareness, is all about engaging in online advertising.

Advertising comes in three different types, which are:

Pay Per Click Search Ads

This involves AdWords search ads, Bing Ads, and Search7 ads

Display Ads

This involves static, banner, pop-up, mobile, etc

Social Ads

This involves Twitter, Facebook, Youtube, Instagram, etc

Second, What is Digital Marketing?

An umbrella term for marketing that uses digital technologies. Digital marketing is the promotion of services and products with the help of electronic media. This promotion consists of Strategy, Implementation, Marketing Objectives.

American Marketing Association defines Digital Marketing as:

The activity, process for creating, set of institutions, delivering and exchanging offering that has worth for clients, partners, and society at large.

Digital marketing includes the famous 4Ps of Marketing. Ever heard of them?
The 4ps are what marketing is all about. It is the process of getting together the product in the right place at the right price and right time. All 4ps revolve around your customer. What do they want? where do they want it? For how much would they need it?

How can you reach out to them with that product?

Product
Price
Place
Promotion

Digital marketing includes its 6 definite weapons:

SEO
SMM
Content Marketing
Email Marketing
Online Advertising
Online PR

The Rise Of Digital Marketing

The use of such marketing has helped in ways unexplainable. Many brands have found their way out to be recognized and praised with the help of Digital Marketing. You can surely advertise through marketing, but you will most definitely need to provide your customer support 24/7 with the help of an online portal.

Social media interaction with the help of different marketing brands makes it a lot easier to receive positive and also negative feedback from the customers. Hence, the use of these interactions and working platforms have revolutionized business, brands and their platforms.

Effortlessly Attainable

Remember those days when marketing was like Chinese Whispers. Speaking to one while the same would be passed to others. All by word of mouth. But, by the time the word reaches the last person, the marketing has already reached half its profit by another marketer.

The use of Digital Marketing has helped marketing in ways we wouldn’t have imagined. It has made it easier to access different people, in a different region. All you have to do is write some really good SEO or Web content, and share it.

Great Strategy

What is mandatory to understand, is the way you strategize something to get the needed good quality results. Now, there’s no reason to panic if you haven’t succeeded in the first strategy, or if it hasn’t gone as planned. The only reason why it wasn’t successful, was because you did not brainstorm well. Digital marketing has helped us in having planned work executed well.

Digital marketing services have now given us many ways, strategies, and tools to use, so we can reach out to our target audience in a much easier way, not forgetting ‘Smartly’.

No Matter Your Brand, the Level Of Play Will Remain The Same!

There always lies brands, which are expensive and a few are relatively cheap. Hence, there’s a chance where they would pay more money and easily advertise more on the television or the use of posters come in the “picture”. All these costs a lot more and are easily implemented by really high money-raising brands.

With the help of digital marketing, all brands fall into the same level of advertising with the help of social media and also by maintaining their official website.

Bigger Picture

With the help of the right digital marketing company, your small business gets the needed huge exposure. Before, the exposure was limited to one place where people could spread the word to another person near them. Now, things are way different for us, all because of digital marketing. Your work wouldn’t be about staying at one allocated place, rather it would be seen expanding from one country to another. Once the optimization of the keyword content on your website is done right, you will notice a long-term investment.

The Use Of Marketing For Every B2B Business

According to Marketing Sherpa, 68% of B2B businesses use landing pages to accumulate new sales leads for future conversion.

An ever-increasing demand for high-quality leads has been rising in B2B marketers. According to Google Research, marketers’ lead generation budgets have enormously increased 45% since the year 2013, showing the increasing number of resources that marketers are investing in lead generation initiatives.

Having a brand is like having a powerful weapon to accomplish your business goals. Your customer’s sentimental connection to your company’s mission, values or stories falls into being an effective sales driver. One of the ways to start this connection with clients is using digital communications like social media, article publishing, etc.

What are those Digital Marketing Strategies that can help you?

1. Having an informative yet appealing website :

Having a brand, but no online presence in today’s time is like living with your furniture without a roof. A website is more than just a face, it is a visual presentation of your business to showcase your expertise, solutions, and quality.

2. Proper Website SEO

The decision lies in the hands of your target audience, to find your site to be effective. This is where the use of search engine optimization comes into the picture. It consists of two primary components.

On-site SEO that tracks keyword phrases communicating the concepts on your site to search engines. This helps search engines to provide more relevant results to searchers.

Off-site SEO that tracks links to your website. It works to increase your site’s authority as a widely identified leader on your topic and its content.

3. Fragmenting Your PPC Campaigns

To speed up the process of attracting new clients, you would want to consider pay-per-click (PPC) advertising. The use of PPC ads is to enable the use of advertising platforms to get your content to the relevant users. Indeed you will have to pay for this, but the reward is appealing if it’s done the right way.

4. The use of social media

As a B2B business owner, social media has to be a vital part of your digital marketing. A major part of your buyers checks on new service providers on social media, making it a more commonly used source of information. Two of the most powerful platforms you should focus on our Facebook and Instagram pages.

The list doesn’t stop here, there are many more strategies you can use to help your B2B to reach heights, you’ve not even thought of.

5. Blogging with an SEO-friendly mind

If you’re just blogging and don’t have an existing and loyal audience to read – click – convert, then your business blog is going to end up being a ghost town.

How can this be solved?

Your blog needs to be something related to real problems. Issues that your target audience could relate to. Your first step would be to categorize your blogs. A few would be for the techie nerds, another section that would be for the seekers. Chances are your customers are searching for an answer for things like:

How do I build a website?
What is blogging?
Who can help me with marketing?

A realtor would blog about the real problems his/her customers are looking for. They would definitely stick to solutions defending on the latest industry types, but their blogs are going to answer questions like:

How to invest in real estate?
How to buy a house?
What credit score is needed to buy a house?

Website Developers India – Transforming Ideas Into Immaculate Reality!

Now that you’ve finally decided to leverage a few online tools to grow your business. But, looking at your shortlisted marketing options, you’re in a dilemma already, as to how can I get the maximum profit out of Digital marketing? Something is surely amiss. You don’t understand where to get started. That’s normal! you’re just at the right corner.

Digital marketing involves an all-encompassing term that displays various online methods of marketing and growing business simultaneously. This is the only reason why it makes complete sense to work with a top-notch Digital Marketing Company. And, you’re already in good hands!

We at Website Developers India possess the ultimate power to grow your business faster than that of any other marketing techniques.

Want to know more about how we do it?

We follow the guidelines, we follow the 4Ps, buddy!

WDIPL has been building amazing Websites and Mobile Apps for over 20 years. We have planned and executed Digital Marketing campaigns, achieving great success for customers globally.

We deliver out-of-the-box solutions, and trust me on this! These solutions will work wonders for you and they’re all in your budget! Along with our outstanding Website Design & Development Services, we also deliver appealing Digital Marketing support for your business.

We understand the importance of both web development and on-point digital marketing services go hand in hand. We help you deliver holistic, results-oriented, and affordable Digital Marketing Solutions. We work with a goal that gives you high returns on your investment, with the help of advanced performance, quality control tools, that ensure your campaign with great leads.

How important it is to show off your success when you’ve slogged your entire life for – who can understand this better than us! Check out one of our client’s success on their mobile app launch.

Our team is all set with a marketing strategy for you. All you gotta do is Call The Expert Today!

The post The Ultimate Digital Marketing Guide For B2B | Talk To The Experts! appeared first on WDI Blog.

Benefits of a Call-To-Action Button To Boost Your Conversion Rate.

Wdipl — Mon, 17 Jun 2019 13:31:02 +0000

If you own a website, you will need a cool call to action or CTA, multiple CTAs, probably. There is no such thing as a successful marketing campaign unless there is a successful CTA, This involves a conversion, good revenue, great business and needed profit, and they all depend on the mighty call to action. The power of a call to action will benefit your business in many ways. It involves many specifications out of which one is social media marketing.

Given below is what the blog describes what a CTA is and the many forms it can take and how to make sure your CTAs can have the basic elements that must exist to make them work well for you.

What is a Call-to-action?

A CTA is an image or line of text that prompts your visitors, leads and your customers to take action. The action you would want to take could be anything. You can either download an ebook, sign up for a webinar, get a coupon, attend an event, etc.

A call-to-action is all about creating an impact on your audience and making them click on the button, which further gives you a lead for your website. A CTA can be placed anywhere in your marketing, on your website, in an ebook, in an email or even at the end of your blog.

The trick is, you do not have to go overboard and create a bazillion different CTAs. In reality, there are really only eight such different and affection types of call-to-actions you need on your website when you are first starting out. As fast and steady your business grows and your website gets more complex, you might need to switch these up, but these are a great jumping-off point for any marketer.

Given below are the eight types of effective call-to-actions;

1. Lead Generation

– The most common place people put their CTAs is on their blog, at the end of their posts, in the sidebar and maybe even as a floating banner in the corner. These CTAs need to be eye-catching and effectively communicate the value of clicking on it.

2. ” Read more” button

– Entice your homepage viewers to click on individual posts by featuring the first few paragraphs of your content followed by a “read more” CTA.

3. Form Submission

– Once your customers have visited your landing page, they will need to do two more most important things before they can be registered as a lead. Fill out a form and click on a button to submit their information to your contacts database.

4. Product or service discovery

– When you see people lying around your website trying to learn more about your company and its offerings, you will want to make things easier for them to be able to do so. The CTAs do not have to fancy images, just a simple text on a button can do the trick, as long as the button stands out enough against its background.

5. Social sharing

– The simplest way of calls-to-action is one that develops the need in you to share a piece of content with your friends. Social sharing button is a low-commitment way of visitors, leads and customers to engage with your brands. You will need to be sure to include them all in places where it makes sense on your website.

6. Lead nurturing

– Think about offers like product demos, free trails or free quotes. This is the offer you would want to promote with a lead nurturing CTA. You would also want to showcase these CTAs in places you know lots of leads visit.

7. Event promotion

– Make use of an event promotion CTA to help raise awareness of the event or even help drive ticket sales. The best part about this type of CTA is, there are endless places you can put it, depending on which sort of segment of your audience you are trying to get to attend.

8. Closing your sales

– This sort of CTA is sales-focused. You would want to get potential customers, wanting to buy your products or your service right now. If you have smart CTAs, you can make use of them at the end of blog posts.

Ways to improve your Call-to-action?

Call-to-action buttons have a very specific goal and it helps to get your web visitor clicking and completing a conversion. Given below are a few effective ways and strategies for more conversions.

1. Text button copy

– What does this need to be?
– Click here
– Buy now
– Add to cart
– Purchase now
– Order now. Generic phrasing like the words above, do not really impact conversion rates by much. If they do, then there are other elements on your webpage that need to be tested.

2. Location

– Location is one of the most important factors. You should test adding CTAs above the fold, below the fold and anywhere else you think makes sense.

3. Definite colours

– You might not be able to test different shades of one colour at one time, but you will be able to test a few different colours. Colours are what sparks the whole text into making your customers want to click on your tab.

4. Designing

– Don’t add in all the mixed and crazy design, thinking it will attract your customers. It is only going to make them want to leave the page. Understanding the importance of using the right shape and size with colours or your CTA design.

5. Creativity

– CTAs do not have to be just buttons. All you need to do is find the right and relevant type of designing which includes and needs a lot of essential creativity. Being creative helps develop the right type of attraction, that draws the eyes of your viewers.

Why is it important?

Your call to action is the chance to best motivate your audience to take real steps toward becoming a customer or client. There is a reason the CTA button has become such a staple on site-content and in ad copy, given below are a few facts.

1. CTA motivates your sales funnel
2. Your customers want them
3. It helps boost the success of Digital Advertising.

You need a company, that helps you build the same sort of call-to-action buttons, that enforces your clients towards your website. One such company is Website Developers India. An ISO certified company, that provides Web development, Digital marketing and Mobile app development to clients all over the globe. At WDI, you will be provided with relevant content as well as an effective call to action button that draws the eye of your customers.

Visit: Top eCommerce Development Companies

The post Benefits of a Call-To-Action Button To Boost Your Conversion Rate. appeared first on WDI Blog.

How Can You Build Links For Your Website? Link Building 101!

Wdipl — Wed, 27 Feb 2019 13:42:04 +0000

Whether you are brand new to link building or have been doing it for a long time, we are sure you will find something useful in this content. If we look forward towards the landscape of SEO and link building, we find it always changing. Today, the importance of building high- quality links has never been lower, but also has not raise than what it used to be.

As a link-builder, you need to understand and implement high-quality campaigns. These campaigns prove to be essential if only you are going to compete and thrive online, which is not going to change any time sooner.

Definition for building links

– It is the process of acquiring hyperlinks from other different sites to your own. A hyperlink on the other side is a way for every user to navigate between pages on the internet. Those hyperlinks are than being used by search engines to crawl the web. They will crawl the links between the individual pages on your website and crawl between other entire websites.

How can link building benefit your business?

1. Building Strong Relationship
– It often involves outreach to other relevant websites and blogs. This outreach relates to the promotion of something, that you have just created, maybe as a piece of content or an infographic.

2. Sending Referral Traffic
– If you own yourself good links from a highly-visited website. Then those links can further lead to an increase in traffic as too. If in case it is a relevant website, then most likely chances are, that the traffic is also relevant and may lead to an increase in sales, as well.

3. Brand Building
– Good link building can help in branding and establishing your product as well. Content marketing, one of the few link building techniques can help you with such branding.

SEO and Link Building.

– Two ways why search engines use link building for:

1. To discover new web pages
2. To help determine about the rankings of a page.

Once search engine have crawled pages on the web, they can extract the content of those pages and add it to their indexes. This way they can decide if that certain page is of sufficient quality to be ranked or no. The more high-quality websites that link to you, the more likely you are to rank well in search results.

What are the different types of link building?

Besides the usual link building, there are also unatural links that you would need to know. Few of those links are :

– Links for Link
– Money for Link
– Goods or Services for link
– Guest Posting
– Automatically Generated Links
– Widget Links
– Advertorials
– Articles and Commercial Anchor Text
– Web- Directory Links
– Sitewide Links
– Blogroll Links
– Forum and Blog Comments

What are the link building strategies?

1. Get to know about your audience
– Who are your audience?
– What do they want?

2. Make a list of websites, that attract your audience
– What would my audience expect from my website?
– How can i draw the eye of every audience to my website.

3. Write an amazing content
– What sort of content would my audience read?
– Would my content be upto the mark.

4. Match content to website
– Does my website and the content match ?
– Can my audience relate to the content, keeping in mind about the website.

5. Use Social Media
– What sort of media can help me bond with my audience.
– How often do i need to use social media.

For a better understanding about how link building can help you acheive milestone, get your hands on the best Web Development Company in India. These companies will help you with building, maintaining and engaging with your current as well as future customers.

The post How Can You Build Links For Your Website? Link Building 101! appeared first on WDI Blog.

How to Reach the Right Customer with Your Content

Wdipl — Tue, 13 Nov 2018 11:26:49 +0000

Providing value to your target market audience is the easiest way of making them happy, making increased profits and saving time. In order to achieve your business goals, investing in effective marketing strategies is paramount.

How can I reach my customers with my content?

Know and understand your target audience

Creating great content without the right audience will not make it easy for you. Knowing your audience, their preferences, possible problems/challenges, demographics, and spending habits can really boost your marketing effort. Researching your audience will enable you to develop valuable content that appeals to your niche market.

Incorporate multimedia

Incorporating video into your content can spark a huge interest from your target market. Combining quality audio and visual content can make all the difference for you. Sharing high quality and impactful content in your short videos can be magical for your business. Make your videos interesting enough to encourage your target audience to share them through tweets, LinkedIn, Facebook and blog posts. Your short videos can be in form of customer testimonials, product/services demonstrations, business advice, or even lifestyle tips.

Use your employees as your brand ambassadors

Your employees are your most priced assets as an investor. Without them, it’s impossible to achieve your business goals. With that in mind, involving your team members in your marketing plans can prove valuable in the end. Encourage them to become your brand ambassadors on their social media platforms. Be sure to celebrate and reward their achievements and see the difference it makes for your brand marketing.

Invest in Social media marketing

Social media marketing is king in the modern business world. Consider being a smart investor and start paying attention to popular social media platforms that your target audience floods every day. Choose the most effective platforms such as Facebook, Instagram, Twitter, Google, Snap chat and LinkedIn to convey your brand values. If done well, you will effortlessly reach a wide market audience within a short span of time. With the availability of thousands of companies offering SEO packages online, finding a trustworthy digital marketing company to work with shouldn’t be too complicated.

Take advantage of online communities/niche forums

Online communities/niche forums can be a powerful marketing tool if utilized well. Consider engaging different Facebook groups to express your brand values. Ensure that your topics are interesting, educative and relevant in order to foster trust and loyalty. While at it, consider providing free resources such as easy to download PDFs, and e-books among others in your preferred Facebook groups.

Focus on utilizing Influencers

Take advantage of different influencers to market your brand. Convincing celebrities, business moguls, and influential marketers to endorse your brand can easily make your sales to skyrocket. Recommendations from popular figures will certainly attract increased web traffic, lead to improved conversion rates and better sales.

Make Mobile-Friendly Content

Create easily accessible content if you want to reach your target audience effectively. Advancement in technology has empowered consumers to access crucial information via their mobile devices such as smartphones, iPhones, tablets, and laptops among others. In simple terms, making mobile-friendly content not only attract a wide audience but improve SEO rankings.

Do you need help with your content marketing? Well, Website Developers India is your digital marketing company. Also known as SEO services India, we are experts at creating highly-effective keyword rich content that will help you to attract increased web traffic, higher conversion rates, better sales, enhanced brand visibility and increased profits.

The post How to Reach the Right Customer with Your Content appeared first on WDI Blog.

Is Your Business Lacking A Digital Marketing Strategy?

Wdipl — Mon, 23 Apr 2018 08:58:07 +0000

One thing can be said to hold true for sure, and that is the fact that everything local is now moving online and that applies to even small-scale businesses. In the 21st century, it takes more than just having a great product to thrive, more to it is having a commanding online presence that would go a long way in expanding your business by over 20%. The online community is a fast growing one, a global based confluence of users that are ready to purchase from you if only you can meet them where they congregate and how do you do this? It’s quite simple; you will need to use some Digital marketing services strategy to gain the upshot you wish for your business. Web Developers India is one of such company that can help you attain all you need for your business to thrive having a sound digital marketing strategy. It is imperative however to know some of the flaws your website might have that impedes your digital marketing strategy, but we can help you fix. Some of the issues are below.

Improper planning

This is the most common mistake made by many people. You should set your priorities right and make sure you have targets you hope to meet regarding realistic figures, once this is in place it makes it easier for you to monitor your growth and know where you are at.

Select your target audience

You also need to define your target audience and make sure you are top of mind to them, focus your brand on the people who find it relevant to their interest and not just everyone.

Understand your niche well and start a plan

This is the next thing you need to focus on; you should try as much as possible to bring your ideas to paper and monitor the progress you are making. You would need to understand how other people in your niche behave and what makes them successful then effect a plan to follow suit. The plan should contain everything that you need to take your business to the next level of awareness through social media marketing and other channels to help you grow. Most times a web development company can be the only option you have in achieving this and WDI is up to the task of bridging the gap for you.

Still, don’t know what to do? Hire WDI

If it still seems very daunting trying to get everything in shape for your business, it would be brilliant for you to leave everything to the hands of experts who know how to manage everything for you. Web Developers India has everything to help your business gain firm footing, the very best you would expect from an SEO company. Services provided for a solid are:

Strong SEO to help your website rank higher in search engines and make you more visible to potential customers.

Social Media Management to help you keep an intimate relationship with your customers.|

Paid campaigns to help you spread the awareness of your business to all of the worlds.

Creation of an app to make sure your customers remain loyal to you as well as helping you reach more people to download your app.

Close monitoring of your data and customer behavior to help show you where you can improve and what you need to do differently.

Traffic generation for the increase in the number of visits you have on your website that would later convert into customers.

In conclusion, Web Developers India has one of the world’s best professionals who are always working around the clock to make sure your business comes to the profitability you desire through a solid and effective marketing strategy. We are unequalled in the delivery of results, and we believe in satisfying you and helping you grow.

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Increase The Visibility Of Your Website Through Social Media Marketing

Wdipl — Fri, 06 Apr 2018 02:08:17 +0000

You are reading this article because you probably don’t understand why you aren’t getting as much website clicks as you ought to. You thought websites are the ultimate tools used in attracting customers, consumers, and investors, but at this point, achieving your goals looks vague. In this article, I’ll show you how to increase the visibility of your website through the use of Social Media Marketing Services :

Engaging Website Contents

What basically is your website providing? Does it provide your audience with necessary information about your products or services? Providing necessary information on your blog makes it easy to direct target audience to your website when there are questions.

Does your website have a blog? Creating great contents on your website’s blog page is one of the first steps to ensuring people find their way back to your website. Include relevant contents that are informative, entertaining and educational in your blog posts and share across your various social media channels. Also, including your social media sharing buttons on the website will make it easy for people to share your contents on social media, thus attracting your target audience.

Identify your Target Audience

No matter how great your contents, products or services are; having the wrong audience will render your efforts futile. To achieve excellent results, it is important to identify prospective customers and market your products or services to them. You might be thinking; how do I achieve this? Achieving this might be quite difficult because of the differences in social media channels; however, it will be worth it. Highlight the age-group, gender, status, religion, and values of people you intend reaching. With this knowledge, you’ll be able to identify their needs, study the digital marketing channels and adopt the most appropriate channel in reaching them; thus creating a swift and unique engagement system. For example, if your target audience is mainly adults, you know that the best place to reach them is Facebook.

Competitor Analysis and Audience Study

Conducting an analysis on your competitors is a good way to mirror their high-sides and avoid their mistakes. This involves identifying your competitors, analyzing their products or services; then using your results to plan your digital marketing strategies. Here are some steps to follow:

Use in-app analytics or third-party analytics applications.
Find direct and indirect competitors through Google searches and in-app searches.
Select your top five competitors using indices such as; similar services, target audience, and location.
Make a list of your goals and brainstorm with your team on how to achieve them in order to override your competitors.
Monitor your core digital marketing channels and your competitors’.
Study competitors’ content strategies such as; type of posts, time of posting, number of posting times, engagement and interaction with the audience. Compare with your strategy and make necessary changes.

Boost Sales with Digital Marketing Services

Often to win in whatever field we are in life and in business, we need the help of pros who have given time and effort in order to master such fields, as such you need professional digital marketing services to help you hit the homerun. The sole purpose of digital marketing is to attract consumers to your products or services and achieve your set goals. With this in mind, you must work towards growing followers, likes and engagement. While some people pay to achieve this, it is advisable to grow your social media channels organically. Focus your energy on connecting with your audience, sharing their struggles and pains and putting their interests first. Slowly, they begin to trust you and look up to you. Tada! You begin to attract genuine customers and sales are on the increase.

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