The average smartphone user has at least 80 apps on their device.

A mobile app is the go-to choice of smartphone users for doing any activity. They will choose an app over a website at any given time of the day.

Almost every decent-earning person owns a smartphone nowadays.

On average, users spend four hours of their day on their phones. That is a lot when you consider that people barely get five to six hours of free time after deducting work and traveling time.

A smartphone has become a necessity now.

With the insane number of people using mobile phones, imagine how it would be to get business directly on mobiles.

People are very liberal when it comes to spending through in-app purchases.

In 2021, people spent over $170 billion on in-app purchases, which is enough to make you one of the richest people on the planet.

Mobile ad spent was $295 billion in 2021.

With such high earning possibilities, there is no better time than now to invest in mobile app development.

Here are some benefits you will get by developing a mobile app for your startup.

With an offline business, you are limited to your locality. Expanding your business to your entire country or worldwide comes with exponential costs.

However, the digital world is limitless. With the right search engine optimization, you can reach out to people halfway across the world for free.

We at WDI specialize in SEO for websites and apps to give them the most necessary boost.

You can get your brand across to the world through a mobile app. There is no limit to how many people can download and use your app, but there sure is a limit to the number of people that can visit your shop or office.

Once you’ve gained traction and drawn people to your app, you must convert them into loyal customers. For this, you need to ensure that they buy your products or services again and again.

With an offline business, this is difficult unless you collect the client’s phone number or address. But with a mobile app, it becomes a piece of cake.

You can send customized notifications to your users and inform them about your offers, discounts, and other important updates.

With the right amount of clickbait, you can get your clients back to your app. If a customer repeatedly makes purchases from your app, he will become your loyal customer.

If your app is engaging enough, your users will not close your app in the first place. When you understand what the users want and create a strong bond with them, they will get addicted to your app.

In the offline market, your customers will have to call you or visit your store for any issues. This is very inconvenient and time-consuming.

With a mobile app, you are basically building your store on your client’s phone.

The user can easily contact you through the app for any query.

Data is the most valuable currency in the digital world. People are willing to go to any extent to collect user data. This data helps them to understand where their target audience is and how they can reach it.

When people sign up for your mobile app, they give you a lot of valuable information, like their gender, age, location, etc. Along with this, you will get a lot of data by analyzing their behavior and through direct feedback channels.

This information can help you refine your app for success.

If this information is not enough, you can even conduct in-app surveys and directly ask the questions you want answers to.

Mobile app development is a big process. There are many technical details that are unnecessary for you as a startup owner to get into.

We at WDI have simplified it for you and jotted down the points that are essential for you to know before starting your mobile app development journey.

Before you ask for the development of a mobile app, you need to know what types of mobile apps can be developed and what their advantages and disadvantages are.

This will help you figure out the ideal type according to your requirements.

There are three types of mobile apps.

A PWA, at its simplest, is a website that has been converted to the format of a mobile app. It is very small in size and can run across all devices with a network connection.

It can use some device features like GPS and gesture navigation. However, there are many more features that cannot be added due to their limitations, like camera, microphone, gyroscope, etc.

If you want to use these features, then the next type is what you should go for.

A native app is developed specifically for the platform it is supposed to be launched on.

These can use the device’s native features like camera, Bluetooth, gyroscope, Face ID, Touch ID, etc.

These can run offline as well.

If you want to implement the most advanced features in your app, a native app is what you should go for.

But there are some downsides as well. Due to being feature-packed, native apps require more time and money to develop. Also, you will have to develop separate apps for iOS and Android.

If you want to create a single app for iOS and Android while compromising on some native features, the next type of app is for you.

When you put a web app into the skeleton of a native app, you get a hybrid app. You can consider these to be a combination of native apps and web apps.

Compared to native apps, these are faster and cheaper to develop.

The best part is, you can create apps for both iOS and Android with a single source code, thus eliminating the need to create two separate apps.

However, hybrid apps cannot be feature-packed like native apps and offer limited functionalities.

Here is a simple comparison between the three.

Depending on your requirements, you can choose the type of app you want to develop.

If you want to provide the best possible experience for your users and have no concern about the price, then a native app is the best option.

A simple PWA can get the job done if you have a limited budget or your requirements can be handled by a website.

If you want something in between, then a hybrid app is for you.

When it comes to developing a mobile app, there are many ways to move forward.
But, if you want a good outcome, then these three are your bets.

There are many good freelancers out there waiting to be discovered. The real challenge is finding them.

When you are hiring a freelancer, you are hiring a single person. If your app is very basic, then this is a viable option.

But, you will also have to hire a UI/UX designer and a tester as well.

The real challenge lies in getting them all to work together.

This is a viable option if you have technical proficiency. Otherwise, you will end up making a lot of mistakes and increasing the development time.

First of all, you need to be sure about the technology you are going to use. If you suddenly want to change the technology, you will have to fire your current developers and that will affect your brand image.

Next, you must be able to guide your team through the challenges of development. As you are in charge of the project, the team members will look to you for guidance.

In the event that there is no project at hand, you will still have to pay your employees, thus increasing unnecessary expenses.

The third and best option is to hire a dedicated mobile app development company like WDI.

Here, your entire project is handled by experts who develop apps day in and day out.

All that is required for smooth mobile app development is done by us.

Our team consists of qualified business analysts, mobile app developers, testers, digital marketers, and project managers who will handle your project from start to finish.

To know more about the benefits of hiring a mobile app development company, read our detailed blog here:

How Mobile App Developers Can Help You To Kick Start Your Business

Here is a comparison between the three options.

You might develop the best app in the world, but it will fail without the right marketing.

Having basic knowledge about marketing is a must to make your app successful.

You can reach your target audience, create specific ad campaigns, and use the right channels for your app.

Here are some things you must know about marketing.

Before you step into the market, you must know what challenges and opportunities are present there. An in-depth study of the market is essential to know where your app will stand.

You will understand how to position your app in front of the audience, figure out your USP and weaknesses, and find out what marketing strategy will work best.

To know more about Mobile App Market Research, read our detailed blog on the same here.

ASO is the way to make your app rank at the top of search results in the app store.

With the right app description, images, and videos, you can create a compelling sales pitch for your app.

Explain the unique features of your app in the description and add attractive screenshots along with a short video.

Compared to offline marketing, digital marketing is much cheaper and provides better targeting to reach your ideal customer.

You can invest in specific channels that reach your target audience.

There is a lot of scope in organic digital marketing as well.

WDI provides expertise in digital marketing techniques like SEO and microsite development that will get your app the reach it deserves.

These were the important aspects of mobile app development that you must know as a startup owner to ensure that you get the results you deserve.

It is important to have an idea of what goes on behind the scenes of mobile app development so that you can stay connected with your mobile app developers.

It should not be that you have no clue what is happening.

To summarize, there are three types of mobile apps, PWA, Native, and Hybrid. All come with their advantages and disadvantages.

To develop an app, you can go for a freelancer, hire in-house developers, or hire a mobile app development team, which is the best option of the three.

After the app is developed, you need to know how to market it. There are many aspects of marketing, of which mobile app market research, ASO, and digital marketing are the most important.

At WDI, we have 21+ years of expertise in software development. We have a track record of creating successful apps like CSE, MCCC, Sattva Connect, LocOff, and many more.

Allow us to handle your mobile app development project.

All you have to do is share your app idea with us and we will take it from there.

Let us build something majestic.

A B2B app serves the purpose of connecting businesses. It is created to meet industry-specific requirements and is restricted to just business-specific use.

Mailchimp, Asana, Hootsuite, and Salesforce are some examples of B2B apps. They all serve business-specific purposes and have no usability for the average person. It could be something as simple as an encrypted messaging tool for your office staff.

Although these apps are available to the public, many B2B apps are just restricted to a particular business.

If your startup deals with other startups and businesses, then a B2B is a must-have for you.

A B2C app is made for normal people to use, while a B2B app is just restricted to a particular business and its requirements. The target groups are the biggest difference between both.

Because of this, the objectives and functionality of both differ.

A B2C app can have a wide range of functionalities, like entertainment, marketplace, fintech, trading, gaming, or something as simple as changing wallpapers. But, a B2B app is made to fulfil a business-centric purpose.

Mailchimp is designed for businesses to send out multiple emails to their clients. For a normal person, this is useless as their work can be done with a simple B2C mailing app like Gmail or Outlook.

As a B2C app is not restricted, its audience is a lot bigger than a B2B app. However, certain B2B apps have a huge user base like Mailchimp and Asana due to their being open to everyone for download and serving a larger purpose that every startup requires.

As most B2B apps are made to be used by professionals, a glittery UI is not a priority. But for a B2C app to appeal to the mass audience, an attractive UI becomes a necessity.

Another major difference is how both types of apps are marketed. If the B2B app is restricted to just in-house use, marketing is not required. A simple email to all employees or an announcement in the office can get the job done.

For public B2B apps, monetization is done by making them paid or subscription-based models. B2C apps are usually free and monetized through ads and in-app purchases, although many have subscription-based models as well.

For B2C apps, the competition is cutthroat. If your app is not up to the mark, it will not get any downloads. This does not apply to B2B apps unless they are meant to target a large user base.

We hope that you have a crystal clear idea of what a B2B app is and what it does. Now, here are a few benefits you will get by developing a B2B mobile app.

Also, Read: 15 Ways to Build a Secure Mobile App | Secure Application Development

A B2B app offers a plethora of perks for startups and businesses.

We at WDI, a team of mobile app developers, have listed down the top 10 benefits you will get by developing a B2B mobile app for your business.

A B2B app makes handling a business easier regardless of whether it is an in-house or external app.

There is no doubt that the power of technology has turned tasks as big as mountains into a molehill. Tasks that required days to complete can now be done within a matter of seconds. A B2B app can do the same for your business.

Let us take a business that sells products and services to other businesses. Doing this with traditional methods is nothing short of a challenge.

There are so many processes that cause unnecessary delays.

First, there is the irritation of having to deal with businesses through visits, phone calls, emails, etc.

Then, you have to showcase the products manually, explaining the product description over and over again.

Finally, you have to generate a lot of paperwork once any order is placed.

With a B2B app, all of this can be automated.

Your clients can use your app, look at your products and services, and place orders through it. A digital invoice can be generated while the algorithm sends a message to the deliverymen to dispatch the order.

You will also increase your sales as your clients can access your business anytime and anywhere they require.

For a business, data is everything.

With traditional methods, data collection is quite difficult and requires a dedicated team.

But, a B2B app can provide you with extensive real-time data to analyze. You can understand user behavior and predict their future actions.

You can figure out what your users like and dislike, and work accordingly to implement the right things and increase conversions.

If your users are showing interest in a particular product but not buying it due to some reason, maybe you can work at the product description or price and see how that plays out.

If you have a website then you can compare Google Analytics with the data you receive from your app. In most cases, both will be similar but there will be some glaring differences between them that can help you improve your business.

Who does not want a higher output?

A B2B app is one of the best ways to increase your cut delays and unnecessary expenses, and increase your output and your overall efficiency.

Just like in the previous example, if a B2B app is helping your clients to place orders from anywhere they want, it decreases the extra work of having to entertain them at offline stores.

A B2B app can also be developed to handle the paperwork and maintain all business records. The algorithm can do in seconds what a human will require days for.

You can cut a lot of human resources with the implementation of a single app.

All of the donkey work can be handled by the app so that your staff can focus on important and creative tasks that require human involvement.

Your expenses will also go down and thus increase your profits.

B2B apps can help you to develop long-term relations with your clients.

It is as if you have built a service centre in your client’s pockets that they can access anytime and anywhere. All it takes is pulling out their phone from their pockets. Your business is just a few taps away.

The app provides another way for your clients to contact you. Multiple communication channels like a chatbot can be implemented in the app.

If the app is a marketplace for your wholesale products, your clients can track the order and contact you ASAP in case of any delivery problems.

If your startup is about fulfilling a specific need in the business world, then there is nothing better than a B2B app to ensure that your clients stay connected with your services.

Your clients will use the app to access your services as it is more convenient. This will ensure that they continue using your services for a long period and become loyal customers of your brand.

Paperwork is simply a headache to handle.

Running a business involves a mountain of tasks to handle and they can get overwhelming after a point, requiring a lot of manpower.

With a B2B app with advanced AI, all of these tasks can be streamlined, allowing you to focus on what is important.

If you want to get an analysis of data, a B2B app can create detailed graphs and pie charts, and also show predictions of what the statistics will be in the future.

An in-house B2B app can allow your employees to easily communicate, share data, and put forth their ideas faster than ever.

You can communicate with your clients in a much more efficient manner. A B2B app provides a faster way to interact in case of urgent requirements.

A lot of unnecessary work can be eliminated and it will save time.

Data leaks are a big threat to startups. Most so-called “encrypted” communications tools are not really as secure as they claim to be and can be hacked.

An in-house B2B app can allow your employees to communicate with each other. As the platform is not open-source or public, the chances of hacks are next to none.

You can share documents, files, and presentations without any limit on file size as the application is custom-made. You can implement any feature you want.

Third-party apps do come with a lot of limitations and the major ones being file upload limit and the number of people you can add to a group. With a custom-made B2B app, you can share large files and create a group of as many people as you want. If there is a message you want to get across to every single employee, a B2B app can do that.

You can refine your messages and send them to only specific people with direct messaging. With push notifications, you can ensure that the message will be read and also that the employees are updated with the latest Developments.

Good customer support is crucial for developing trust and long-term brand loyalty.

The more ways you provide your clients to reach out to you, the better it is. A B2B app is another communication channel you can add to your list.

Your users can simply open the app and contact you instantly. This is much faster than sending an email.

As your business could be dealing with high-cost transactions, a B2B app will prove to be lifesaving.

You can build a FAQ section based on the queries you receive. This will make it more convenient for users to find answers to the most common problems they will face. You will have a less amount of queries to deal with directly.

With advanced algorithms, you can organize the complaints and make them easier to manage.

If you have a wholesale eCommerce business then a B2B app is the key to expanding your business. You are already stepping ahead of the competition by having a mobile app.

When business research the best place to buy wholesale goods, they are more likely to download your app for the convenience it offers. Placing orders from their phone is something they cannot do with other eCommerce businesses.

More importantly, you can send push notifications to your users and update them about the latest offers and discounts. With the right call to action, you can drive an insane amount of sales.

Every start-up owner wants the best team of professionals. Hiring professionals is easy but getting them to work together is the hard part.

Within big businesses with hundreds of employees, there are limitations in communications and collaborations.

You can use messaging apps like Skype, Whatsapp, etc. but those have the risk of data leaks. Also, there are limitations in terms of the file size and type of files you can share.

An in-house B2B app can solve the problem and make communication easier than ever.

As you are in total control of the mobile app development process, you can decide what features you want to implement.

You can create an app that can be used for normal chatting and for working together on projects as well. You can assign tasks directly from the app while your employees can submit their reports on it.

With a public B2B app, you can collaborate with your clients and other businesses to get work done faster and more efficiently.

If you are an intermediary between vendors and buyers, a B2B app can help you schedule orders and ensure that everything is done in a more streamlined manner.

A B2B app can be developed to cater to your business-specific objectives and requirements. Depending on the use case, multiple apps can be created for each of them.

One app could be just for project management. You can assign tasks to your employees and collect their reports using it.

Another app could be for handling requests, payments, and finances.

The sky is the limit with what you can get done with the right mobile app development team.

Here are some features you can implement in a B2B app that can help your business grow.

All you need are the right mobile app developers that can give your B2B app justice. 

As a startup owner, a B2B app can be the biggest tool at your disposal to take your business to the next level. It can improve your work efficiency, allow encrypted and effective communication, provide an extensive support system for your clients, and increase sales with inbound marketing.

At WDI, we have decades of experience in software development and years of proven excellence in mobile app development.

All you have to do is share your app idea with us and we will take it from there. We will handle all the complex technicalities of app development and provide you with the best app for your business.