digital marketing company – WDI Blog https://www.wdipl.com/blog Latest Insights About Mobile App Development Tue, 18 Apr 2023 05:48:25 +0000 en-US hourly 1 https://www.wdipl.com/blog/wp-content/uploads/2022/11/black_logo-svg.png digital marketing company – WDI Blog https://www.wdipl.com/blog 32 32 Website Developers India Obtains Another 5-Star Feedback on Clutch https://www.wdipl.com/blog/website-developers-india-obtains-another-5-star-feedback-on-clutch/ Thu, 11 Nov 2021 09:42:13 +0000 https://wdipl.com/blog/?p=4114 Digital experiences are vital to the business environment today. Users get to connect with the brands they follow seamlessly and conveniently

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Website Development Company in India

Digital experiences are vital to the business environment today. Users get to connect with the brands they follow seamlessly and conveniently. Of course, this helps businesses grow their revenues in the long run because of the increased efficiency of engagement from their customers.

Here at Website Developers India, we provide the support you need to build unique and engaging digital experiences for your business. A team of seasoned development and digital professionals, we cover all the aspects of your project to give you the best results that you desire. Ultimately, we make the complex processes simple and accessible for you.

We put utmost importance on the satisfaction of our clients. As such, we’re always excited whenever we receive a 5-star rating on Clutch, a B2B ratings and reviews platform.

For those who don’t know, Clutch is an established platform in the heart of Washington, DC, committed to helping small, mid-market, and enterprise businesses identify and connect with the service providers they need to achieve their goals.

Clutch cuts through disorganized market research by collecting client feedback and analyzing industry data, arming businesses with the insights and analysis they need to connect and tackle challenges with confidence.

The review comes from our client, founder of Card Stock-Exchange, the world’s first online stock market for trading cards, that engaged with us back in June 2020. The project involved the development of the client’s Web & Mobile App for the Online Trading Card Stock Market.

Find out more about this project through our list of reviews on Clutch. Also, we’re recognized as a leading company on Top Design Firms, Clutch’s newest sister B2B platform.

“We needed Website Developers India (WDI) to develop our website.

We’ve gained good signs of growth in the business. Around 14 years after we started it, we still have a web presence and a modern and functional website — we’re still using the same vendor. There’s no other better success metric than that. “

– Rich Turner, Director, Sound Unlimited

Need a dedicated partner in building digital solutions? Say hello to our team today!

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The Benefits Of Social Media For My Business | What Are You Lacking? https://www.wdipl.com/blog/the-benefits-of-social-media-for-my-business-what-are-you-lacking/ Tue, 20 Apr 2021 07:35:27 +0000 https://wdipl.com/blog/?p=3647 Social Media has always been the talk of the town. The use of Instagram, Facebook, Twitter, etc, are not only used as a medium to connect to family or friends but have become a part of a powerful tool to connect the audience to their brand and Vice Versa.

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The Benefits Of Social Media For My Business

Social Media has always been the talk of the town. The use of Instagram, Facebook, Twitter, etc, are not only used as a medium to connect to family or friends but has become a part of a powerful tool to connect the audience to their brand and Vice Versa. The use of TikTok, before the ban, was used as a medium for strugglers to connect to brands so they could audition and as well as act/dance for the audience, to showcase their talent. In a way, this all falls under a broader category called “Business”. Social Media, has been one of the most important and powerful tools in helping businesses reach heights and target audiences.

In recent years, we have seen how the use of Social Signals has become an important part of Search Engine Optimisation. There is no doubt on how a well-planned strategy could take a U-turn for anyone’s success. Since its creation, social media has managed to infiltrate half of the 7.6 billion people in the world. The use of social media platforms has doubled their total user base from 900 million in the year 2010 to 4.81 billion users in the past year.

But, Hold On!! Just having an account isn’t all. This involves solid planning, strategies, paid & unpaid tools, etc. How do you go about it? Who is your target audience? How do you go about understanding about connecting your brand/product/service to these audiences? Well, leave the puzzle to the experts to solve, and by the end of this article – you’d sure have your masterpiece in hand.

Let the game begin!

Why Use Social Media For Your Business?

A web-based and mobile technology that is used to turn naive communications into an interactive dialogue is what Social Media is all about. This interactive dialogue is possible or rather happens between communities, organizations, and individuals. This happens with the help of the internet, which simply lets millions of users connect, and also helped business owners to expand their business or rather promote to people across the globe with the help of web-based applications.

We’re living in such a time where traditional advertising strategies act as a starter on the table, wouldn’t fill your stomach. The use of social media allows you with explicit outreach and networking, and also helps with interactivity. These two hold on to be very beneficial for businesses for many other reasons.

The use of social media has benefitted many business owners, out of which a few are:

1. GoPro

The world’s most versatile camera, which comprises a total of 16.2 million Instagram followers, 2.23 million Twitter followers, over 10.7 million Facebook followers, and a vastly used hashtag (#GoPro).

2. National Geographic

They wouldn’t have accomplished reaching out to so many audiences, just by advertising on TV. The use of social media helped them portray beautiful photographs with informative content. Their Instagram accounts display a whopping 122 million subscribers.

3. Starbucks

Of course, we know about this brand! But did you know? They have over 35 billion followers on Facebook, 11.3 followers on Twitter, and 18.2 million followers on Instagram.

The list can go on!

Of course, we know about this brand! But did you know? They have over a 35billion followers on Facebook, 11.3 followers on Twitter, and 18.2 million followers on Instagram.

Which Social Media Platform Is Lit For Your Business??

Social Media can be one of your company’s best friends and the most profitable marketing channel. The most friendly and excellent way that would help you build brand awareness, connect with your customers and generate leads in the most explicit way that fills your tunnel. But, there are over 60 social media platforms, which one is for you to choose from?

Social Media Marketing

The experts have it all covered for you. We’re going to share a few top social media platforms for business.

1. Facebook

In the year 2020, Facebook was reported to have earned $20.5 billion and a total of $80.9 billion from 12 months prior. This rise has become one of the best ways to find your target audience, build an email list and get customers. One of the most convenient platforms to interact with clients, create private groups, interact, etc.

2. Instagram

What started as a platform for sharing photos, has now outgrown its roots to videos that are called “stories”. Instagram is another best way for brands to display their products, voice, and value. With over 1 billion users every day, Instagram has made it to the top of social media platforms for business.

3. Twitter

Give everyone a Voice, but limit the Noise! The social media platform had an extraordinary marketing strategy that engaged businesses, journalists, celebrities even Presidents use Twitter to share their stores, news articles every day.

4. LinkedIn

One of the most modern social media sites that have taken hold and stuck around. It has now become a networking tool only for professionals and has transformed the way people seek, find, and get hired for jobs.

The Benefits & Statistics of Social Media

Is Social Media Marketing A Thing?

Duh?! Of course, it is.

Social Media Marketing (SMM) is about meeting your target audience and customers wherever they are, socially interacting with them for/with your brand. Social media marketing benefits you in many ways, out of which a few are:

  • Helps in increasing your brand awareness
  • Helps in generating leads & boost conversions
  • Fosters your relationship with customers
  • You get a better understanding of your competitors.

What Are The Steps Involved Social Media Marketing For My Business Growth?

According to Marketing Sherpa, 68% of B2B businesses use landing pages to accumulate new sales leads for future conversion.

An ever-increasing demand for high-quality leads has been rising in B2B marketers. According to Google Research, marketers’ lead generation budgets have enormously increased 45% since the year 2013, showing the increasing number of resources that marketers are investing in lead generation initiatives.

Having a brand is like having a powerful weapon to accomplish your business goals. Your customer’s sentimental connection to your company’s mission, values or stories falls into being an effective sales driver. One of the ways to start this connection with clients is using digital communications like social media, article publishing, etc.

What are those Digital Marketing Strategies that can help you?

1. Research your buyer’s persona

Now that you’ve got your information on social media and marketing, your next problem would be HOW? Are you someone who wants to start marketing their business on social media but have no understanding about it? What should you post? How often is it supposed to be? What’s more powerful? The main question – what strategy do I need to follow?

2. Which social platform should you be opting for?

It is mandatory to determine which platforms you will close to share your content on. There’s no right platform that has such, but what lies here is the understanding of what sort of audience lies on that platform. Like the example given above, if you’re into stylish caps and backpacks, you won’t choose LinkedIn.

3. Unique & engaging content

Your followers are not going to stick to your profile if they find something unique on your competitors’ profiles. Having engaging content that completely stands out, provides your viewers with a reason to click that follow button and start a conversation with you right away. With the use of the right Content Marketing Services, you know just what is to be done.

4. Schedule your post

To ensure whether or not your content is shared as it was planed is the right scheduling. There are a few tools that allow you to write great captions, prepare pictures and videos, and help you with the scheduling part in advance. These tools also provide a way to share your content on schedule and monitor all post-interaction for you.

Who Can Help Me With This?

According to research by Techjury, almost 90% of startups are inclined to fail, with almost 20% failing in their first year of existence, and really poor marketing accounts for 14% of the lost business. The right Digital Marketing Company can make or break any organization. Choosing the right one is what will play the right part.

Choosing the right one will only help in improving your ROI on marketing investment through a digital medium. This is done by the experts by carefully analyzing current marketing trends and data on your customers and target audience.

Talking about the best and the experts, we at Website Developers India are a Software Development Company, with an agile team of web designers and web developers, digital marketers, and content teams with technical expertise, creativity, and vision to create beautiful, smart websites and apps.

As experts in our field, our professionals come from years of experience and a proven track record of success. We are proud that a large amount of the work we do today comes from referrals from past clients who have experienced success with our services.

We possess a team of experts in Digital Marketing who are truly integrated, independent, and enthusiastic team of marketers who work with clients to create, grow, protect and measure ideas by planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Our Digital Content team consists of creative storytellers within brand standards. They’re skilled at developing and promoting a company brand, service, or product through the various digital content they produce. All their works consist of transforming intellectual thought processes into well-written and result-driven content, for our client’s website.

Social Media Marketing

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The Ultimate Digital Marketing Guide For B2B | Talk To The Experts! https://www.wdipl.com/blog/the-ultimate-digital-marketing-guide-for-b2b/ Wed, 14 Apr 2021 11:34:42 +0000 https://wdipl.com/blog/?p=3526 Getting your hands on explicit benefits from Digital Marketing is yet taboo. Often marketers during the development process for their marketing strategy go through a lot.

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The Ultimate Digital Marketing Guide For B2B

Getting your hands on explicit benefits from Digital Marketing is yet taboo. Often marketers during the development process for their marketing strategy go through a lot. There lies great confusion choosing between budget limits, creative demands, and channel decisions. But, what we need to keep in mind is the key to effective marketing – YOUR AUDIENCE!!

Failed promotions and advertisements are due to a lack of understanding of what your target audience is or what is your buyer’s persona. The target audience differs the most between individual consumers and businesses. There are a few companies that serve individual shoppers, while there are many others who look out for companies and organizations. On the other hand, Marketing your business is more complex than marketing to individual consumers. That is why B2B marketing exists. Google says, many B2B companies have received successful results with the help of marketing tactics like PPC, SEO, landing page creation, email marketing, etc. They’re all linked to a CRM marketing automation system.

If you’re someone trying to figure out about Digital Marketing Services for better results/revenues for your B2B business, we’re here to share our piece of expert advice.

Do Not Goof-Up Between Digital Marketing & Digital Advertising.

Digital advertising is a portion of Digital marketing, just one aspect of it. When you’re into the marketing phase with the help of a digital channel, you will start with the first phase, which is Business Idea. When this idea is shared with experts, you are then involved in marketing – NOT ADVERTISING YET!

First, What is Digital Advertising?

Also referred to as Online Advertising, Internet marketing, Web advertising, etc. To make this simple, ” If you see an ad on the internet, that is called Digital Advertising. Pretty simple, right? Digital advertising is simply an advertisement on the internet.

Here’s an example of a digital ad on the internet.

Choose The Best eCommerce Web Development Company - WDI

There’s also another sort of advertising on the internet that is in the form of search results

Top Web Development Company - WDI

This means any ads run online, in order to promote your services,  business, products or simply to create brand awareness, is all about engaging in online advertising.

Advertising comes in three different types, which are:

  1. Pay Per Click Search Ads 

This involves AdWords search ads, Bing Ads, and Search7 ads

  1. Display Ads

This involves static, banner, pop-up, mobile, etc

  1. Social Ads

This involves Twitter, Facebook, Youtube, Instagram, etc

Second, What is Digital Marketing?

An umbrella term for marketing that uses digital technologies. Digital marketing is the promotion of services and products with the help of electronic media. This promotion consists of Strategy, Implementation, Marketing Objectives.

American Marketing Association defines Digital Marketing as:

The activity, process for creating, set of institutions, delivering and exchanging offering that has worth for clients, partners, and society at large.

Digital marketing includes the famous 4Ps of Marketing. Ever heard of them?
The 4ps are what marketing is all about. It is the process of getting together the product in the right place at the right price and right time. All 4ps revolve around your customer. What do they want? where do they want it? For how much would they need it?

How can you reach out to them with that product?

  • Product
  • Price
  • Place
  • Promotion

Digital marketing includes its 6 definite weapons:

  • SEO
  • SMM
  • Content Marketing
  • Email Marketing
  • Online Advertising
  • Online PR

The Rise Of Digital Marketing

The use of such marketing has helped in ways unexplainable. Many brands have found their way out to be recognized and praised with the help of Digital Marketing. You can surely advertise through marketing, but you will most definitely need to provide your customer support 24/7 with the help of an online portal.

Social media interaction with the help of different marketing brands makes it a lot easier to receive positive and also negative feedback from the customers. Hence, the use of these interactions and working platforms have revolutionized business, brands and their platforms.

Effortlessly Attainable

Remember those days when marketing was like Chinese Whispers. Speaking to one while the same would be passed to others. All by word of mouth. But, by the time the word reaches the last person, the marketing has already reached half its profit by another marketer.

The use of Digital Marketing has helped marketing in ways we wouldn’t have imagined. It has made it easier to access different people, in a different region. All you have to do is write some really good SEO or Web content, and share it.

Great Strategy

What is mandatory to understand, is the way you strategize something to get the needed good quality results. Now, there’s no reason to panic if you haven’t succeeded in the first strategy, or if it hasn’t gone as planned. The only reason why it wasn’t successful, was because you did not brainstorm well. Digital marketing has helped us in having planned work executed well.

Digital marketing services have now given us many ways, strategies, and tools to use, so we can reach out to our target audience in a much easier way, not forgetting ‘Smartly’.

No Matter Your Brand, the Level Of Play Will Remain The Same!

There always lies brands, which are expensive and a few are relatively cheap. Hence, there’s a chance where they would pay more money and easily advertise more on the television or the use of posters come in the “picture”. All these costs a lot more and are easily implemented by really high money-raising brands.

With the help of digital marketing, all brands fall into the same level of advertising with the help of social media and also by maintaining their official website.

Bigger Picture

With the help of the right digital marketing company, your small business gets the needed huge exposure. Before, the exposure was limited to one place where people could spread the word to another person near them. Now, things are way different for us, all because of digital marketing. Your work wouldn’t be about staying at one allocated place, rather it would be seen expanding from one country to another. Once the optimization of the keyword content on your website is done right, you will notice a long-term investment.

Digital Marketing Company

The Use Of Marketing For Every B2B Business

According to Marketing Sherpa, 68% of B2B businesses use landing pages to accumulate new sales leads for future conversion.

An ever-increasing demand for high-quality leads has been rising in B2B marketers. According to Google Research, marketers’ lead generation budgets have enormously increased 45% since the year 2013, showing the increasing number of resources that marketers are investing in lead generation initiatives.

Having a brand is like having a powerful weapon to accomplish your business goals. Your customer’s sentimental connection to your company’s mission, values or stories falls into being an effective sales driver. One of the ways to start this connection with clients is using digital communications like social media, article publishing, etc.

What are those Digital Marketing Strategies that can help you?

1. Having an informative yet appealing website :

Having a brand, but no online presence in today’s time is like living with your furniture without a roof. A website is more than just a face, it is a visual presentation of your business to showcase your expertise, solutions, and quality.

2. Proper Website SEO

The decision lies in the hands of your target audience, to find your site to be effective. This is where the use of search engine optimization comes into the picture. It consists of two primary components.

On-site SEO that tracks keyword phrases communicating the concepts on your site to search engines. This helps search engines to provide more relevant results to searchers.

Off-site SEO that tracks links to your website. It works to increase your site’s authority as a widely identified leader on your topic and its content.

3. Fragmenting Your PPC Campaigns

To speed up the process of attracting new clients, you would want to consider pay-per-click (PPC) advertising. The use of PPC ads is to enable the use of advertising platforms to get your content to the relevant users. Indeed you will have to pay for this, but the reward is appealing if it’s done the right way.

4. The use of social media

As a B2B business owner, social media has to be a vital part of your digital marketing. A major part of your buyers checks on new service providers on social media, making it a more commonly used source of information. Two of the most powerful platforms you should focus on our Facebook and Instagram pages.

The list doesn’t stop here, there are many more strategies you can use to help your B2B to reach heights, you’ve not even thought of.

5. Blogging with an SEO-friendly mind

If you’re just blogging and don’t have an existing and loyal audience to read – click – convert, then your business blog is going to end up being a ghost town.

How can this be solved?

Your blog needs to be something related to real problems. Issues that your target audience could relate to. Your first step would be to categorize your blogs. A few would be for the techie nerds, another section that would be for the seekers. Chances are your customers are searching for an answer for things like:

  • How do I build a website?
  • What is blogging?
  • Who can help me with marketing?

A realtor would blog about the real problems his/her customers are looking for. They would definitely stick to solutions defending on the latest industry types, but their blogs are going to answer questions like:

  • How to invest in real estate?
  • How to buy a house?
  • What credit score is needed to buy a house?

Website Developers India – Transforming Ideas Into Immaculate Reality!

Now that you’ve finally decided to leverage a few online tools to grow your business. But, looking at your shortlisted marketing options, you’re in a dilemma already, as to how can I get the maximum profit out of Digital marketing? Something is surely amiss. You don’t understand where to get started. That’s normal! you’re just at the right corner.

Digital marketing involves an all-encompassing term that displays various online methods of marketing and growing business simultaneously. This is the only reason why it makes complete sense to work with a top-notch Digital Marketing Company. And, you’re already in good hands!

We at Website Developers India possess the ultimate power to grow your business faster than that of any other marketing techniques.

Want to know more about how we do it?

We follow the guidelines, we follow the 4Ps, buddy!

4P's of Digital Marketing

WDIPL has been building amazing Websites and Mobile Apps for over 20 years. We have planned and executed Digital Marketing campaigns, achieving great success for customers globally.

We deliver out-of-the-box solutions, and trust me on this! These solutions will work wonders for you and they’re all in your budget! Along with our outstanding Website Design & Development Services, we also deliver appealing Digital Marketing support for your business.

We understand the importance of both web development and on-point digital marketing services go hand in hand. We help you deliver holistic, results-oriented, and affordable Digital Marketing Solutions. We work with a goal that gives you high returns on your investment, with the help of advanced performance, quality control tools, that ensure your campaign with great leads.

How important it is to show off your success when you’ve slogged your entire life for – who can understand this better than us! Check out one of our client’s success on their mobile app launch.

Our team is all set with a marketing strategy for you. All you gotta do is Call The Expert Today!

Digital Marketing

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Developing Your Ideas Into A Profit-Driven Projects By WDI https://www.wdipl.com/blog/developing-your-ideas-into-a-profit-driven-projects-by-wdi/ https://www.wdipl.com/blog/developing-your-ideas-into-a-profit-driven-projects-by-wdi/#respond Mon, 15 Jun 2020 09:50:40 +0000 https://www.wdipl.com/blog/?p=3061 The use of web development has been widely used by many companies. The terms, however, is a really vague term that type ally describes about how the process of making, building and maintaining your website is done.

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The use of web development has been widely used by many companies. The terms, however, is a really vague term that type ally describes about how the process of making, building and maintaining your website is done. The reason why it is vague is the cause of its many programming languages, frameworks and different other tools that are included in Web Development. The use of Website development makes it a lot easier for all to communicate and understand services and products. Along with a clear understanding of your service, you also need to understand your customers and what needs that need to be fulfilled.

Developing Your Ideas Into A Profit-Driven Projects By WDIThe use of web development has shown possibilities in terms of programming the needed data of a website to adding client liaison, along with content and network security with web server configuration. The use of such development usually varies from creating the easiest plain text into the hard web-based application, social network services and electronic business. The use of such development helps in a well-designed, professional-looking website that will further help in giving you greater chance with the online market and a solid base in building your clientele. Website Developers India, a website development company, helps in the same building and making of profit-driven websites, that not only look appealing to you, but also to your traffic.

About WDI

A website design and development company, providing you with customized website design templates. Also having the right knowledge and ability to revamp your website with the help of the latest emerging trends. Guaranteeing you with a completely responsive website, our team of efficient workers work together in developing and delivering the project on time. We make use of the cloud server, as it helps us in ensuring whether or nor the website has 100% up time. We at Website Developers India, are a bunch of energetic professionals that work together with creativity and passion, to ensure we are delivering profit-driven projects for our customers across the globe.

eCommerce web developmentHow do we do what we do?

Simply by using Agile Scrum when it comes to project management. The use of this framework has helped and is still very beneficial for start-ups and business, in developing web applications,
mobile applications and also with developing software solutions. Website Developers India, having experience with more than 17 years, also comprises a team of great and efficient employees, with a different designation. We provide our customers with a podium in terms of providing a web presence and allowing you to stay in touch with your clients and million other web surfers.

Visit: WordPress Website Development Companies

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The Need & Understanding Of Website Security For Your Company https://www.wdipl.com/blog/the-need-understanding-of-website-security-for-your-company/ https://www.wdipl.com/blog/the-need-understanding-of-website-security-for-your-company/#respond Thu, 28 May 2020 12:41:42 +0000 https://www.wdipl.com/blog/?p=3057 Websites get hacked every day, and according to our research, about 25,000 to 40,000 web sites get hacked each day. The numbers are growing every day and the importance of website security is increasing rapidly.

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The need & understanding of Website Security For Your Company

Websites get hacked every day, and according to our research, about 25,000 to 40,000 websites get hacked each day. That is a lot! The numbers are growing every day, and the importance of website security is increasing rapidly.

Hackers are the biggest threat to a startup that conducts business primarily on its website. And if your startup is like that, then you have to invest in website security. Because just one hack is enough to put an end to your revenue stream.

What Exactly Is Website Security?

Website security is a small part of cyber security that deals with all the ways of keeping a website safe from hacks, malware, phishing, DDoS attacks, and cyberattacks. With every passing year, hackers come up with newer ways of doing their night jobs. So, you have to be on your toes when it comes to being updated with the latest website security software.

The Essentials Of Website Security

Ignoring website security leads to not only your data being violated but also that of your users. Relax! Do not be stressed. There are some basic things your website needs that can prevent most of these cyber threats. So, here are the three cybersecurity essentials you need to follow.

Secure Sockets Layer (SSL) Certificate

When you create a website, you get the option to implement an SSL certificate. Every website’s data is stored on a server. SSL establishes an encrypted link between the server and the client, which is your website. How this benefits you is by securely transmitting sensitive data, like credit card information and login credentials, of your users to the server. 

SSL certificates are basically a pair of keys, one public and one private, that work together for the formation of a secure client-server connection.

Firewall

A firewall is just what the name suggests, but for a website. It is a network security device that monitors website traffic and decides whom to let in and whom to block. 

Encryption

That “S” at the end of “HTTPS” or the padlock icon indicates that a website is encrypted. Encryption adds another level of security to your website.

Types Of Cyber Attacks And How To Defend

To tackle a cyber threat, you first need to identify what it is. Here are the three most common types of cyberattacks and ways to protect your website from them.

Phishing

Just like a fish is caught using bait, your email account, system, or website can be hacked using phishing mail. Here, the hacker sends a genuine-looking email with a link or an shtml file. It could be as simple as telling you about a lottery you won and asking you to claim it by clicking on the link. Once you click on the link, it will drop a bot or virus in your computer, hacking all details.

How to stay safe: Do not click on any suspicious-looking mail. Sometimes the emails are designed to look genuine, so check the sender’s email to verify.

Malware

Malware in itself is of multiple types. But in general, it is software that works on a website to extract information like card details. It is installed by using brute force techniques on login pages. Hackers also keep an eye on the vulnerabilities of outdated software. These vulnerabilities are exploited to install malware on the website.

How to stay safe: First of all, if there are any plugins on your website, make sure they are updated to the latest version. With newer updates, vulnerabilities are fixed, making the plugin more secure. Secondly, do not give unnecessary access to your website to a lot of people.

DDoS attacks

A distributed denial-of-service (DDoS) attack overloads a website’s server by bombarding it with a ton of traffic, making it crash or become unresponsive. This is basically a zombie apocalypse. The hacker gains access to multiple devices through malware and connects them using IoT. These devices are all controlled like zombies and ordered to access one target website.

How to stay safe: A strong firewall can block malicious traffic and protect your network from attacks. Also, there are many services that provide protection from DDoS attacks.

Best Practices To Keep Your Website Secure in 2023

Prevention is better than cure. By following these practices, you can keep your website secure from most cyberattacks.

Multifactor Authentication

It is easy to figure out a login credential. But two or three? That is where things get tricky. Having multifactor authentication makes it more complicated for the hacker to do his thing.

Multifactor authentication is not just for your personal login but also for your users. If you have allowed your audience to create accounts, it will help keep their accounts secure as well. Implement multifactor authentication while developing your website.

Keep Your Website Updated

As mentioned earlier, older versions of plugins are vulnerable to cyberattacks. Turn on auto-update for all plugins. Also, do not install unnecessary or fishy-looking plugins in the first place.

Secondly, keep yourself updated with the latest developments in the tech world. Know about the new ways hackers are snooping around and ask your developers to be prepared.

Web Application Security Testing

Constant testing is inevitable in website development. Hackers are always on their toes, and so should you. Ask your testers to do security testing on the website. For better results, hire third-party testers, as they will be able to scrutinize the website from an unbiased perspective.

Keep A Website Backup

Never say never, but if your website gets hacked, you need to have a plan B. Have a backup of your website. If you have to start all over again, you will not have to start from scratch.

Enhance Your Website Security With WDI

Having a website security partner is one of the best things you can do. A web development company knows the ins and outs of website security. When you bring your concept to us, we develop it in accordance with cybersecurity standards. Your website’s security is our top concern.

If you want to develop your website from scratch or make it more secure, give us a call. We have 20+ years of experience in this field and hundreds of satisfied clients.

Let us make your website more secure!

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Trending eCommerce Web Technologies To Choose From, For Your eCommerce Website https://www.wdipl.com/blog/latest-ecommerce-web-technologies-to-choose-for-your-ecommerce-website/ https://www.wdipl.com/blog/latest-ecommerce-web-technologies-to-choose-for-your-ecommerce-website/#respond Tue, 28 Apr 2020 10:07:29 +0000 https://www.wdipl.com/blog/?p=3051 With the help of eCommerce, you get to do business with the help of global advantage with the help of several advantageous features.

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We’re moving into the more exciting phase of e-commerce, where it’s about emotional products – the things people really cherish.

Jason Goldber, founder and CEO of Fab.com

Latest Ecommerce Web Technologies

Quick Summary

eCommerce has changed the way businesses function in terms of buying and selling online. You also get the advantage of being globally known amongst thousands of customers. Your brand is what people will remember. One wrong move and you’ll get into a pile of scam searches. The advantage eCommerce provides for startups and entrepreneurs is huge. But, only if they are done the right way. A few of the predominant eCommerce features include unlimited products that are simpler and easy to use, a web-based interface that allows you to enter product details and upload multiple images, product categories, and advanced product features like sizes, versions, colors, etc. Developing engaging trends and features along with timely updates is very important. Another feature involves the built-in stock control system that helps you in keeping track and advising of low stock levels. It also gives you a feature where you can process any sort of payment. This doesn’t end here. There’s yet so much more for you to know and for us to inform. Read along!

About eCommerce Web Development

We’re seeing a massive rise in the competitive world in terms of eCommerce Technology Trends being the center of every online business activity. One of the major reasons why any existing customers have been shopping online through many apps and websites. According to statistics prediction from 2020 to 2024, retail eCommerce sales will be showcasing an upward growth from 4 trillion dollars to 5 trillion dollars. You can easily purchase products online without even walking to the store. Online businesses are now seen crossing new heights of economic adversity by offering greater discounts, flat deliveries, incentives, and other loyalty programs.

More than not having an eCommerce store. Having to see your competitors run the road faster is much more daunting. It seems really easy. But, the process is hard! You have to dig deep strategize the right way to get the right platform for your business, online. The process is hard, the result slow. But, it’s all worth it! Right from completing the product list for the website to deciding on the design layout. Fixing the on-page and off-page SEO to market the brand with a solid strategy. There go a lot of things into eCommerce website development. You might have thought about it but haven’t had any support to get it into action. Let me tell you. The thought in itself is right. But, who can do it? You’ll get to know today!

eCommerce websites are super convenient to purchase products and services online. Giving you a worthwhile and smooth journey of scrolling through trending brands. This process is super easy and quick as customers can place their orders in a short period without leaving their homes. Who wouldn’t enjoy an improved customer experience? 24/7 and quick customer support. eCommerce websites allow businesses to keep customers happy and constantly modify to adapt to strategies based on lifestyle and technological change.

Irrespective of the type of business you have, an eCommerce website development company will concentrate on the fundamental operations of your business by using the best of its skills. Users have turned to the internet for their needs as they can order whatever they require from their offices or homes. These eCommerce web developers make your website attractive, user-friendly, and fully functional. but, the benefits are yet to be known! There’s so much more to talk about, but time is of the essence. How about reading one of our blogs on,

Defining The Importance & Types Of eCommerce Web Technologies

Every entrepreneur you come across today, are into the eCommerce business. Why? That’s the only way to get a huge amount of consumers at one time. and, you’re never going to be disappointed! One of your products is for sure going to be sold. There was a time when the internet was only used for sending emails and sharing information. But the way it has been expanding now has made a huge and drastic change in the way people use it for every reason. If you’re someone having a business that sells a specific product, irrespective of the category it is. Then the use of eCommerce websites is very important.

These eCommerce websites work phenomenally if the technologies are used the right way. These technologies offer you great features and exciting offers that help in developing a solid and cutting-edge website. What all do you get in an eCommerce website? multiple payment gateway support, a responsive design that is both elegant and very professional in terms of themes, and the different templates being used with great customer support. How about gazing through these technologies together?

Ecommerce Web Technologies

One of the most common challenges for any eCommerce Development Team is the need to constantly update websites and applications with features and functionalities. The use of DevOps help in achieving continuous transformation and improved collaboration between teams. What’s in store with DevOps?

  • Better & Speedy Product Delivery
  • Amazing Scalability & Availability
  • Better Resource Utilization
  • Faster Issue Resolution & Reduced Complexity
  • Greater Automation
  • Greater Visibility.

The demand for such an upgrade is growing globally, and there are yet so many other companies that aren’t even aware of the benefits they’re losing. If you’re one of them, we’d suggest you, get some notes by reading one of our blogs on The Right DevOps Consulting Services.

eCommerce services have become an integral part of the global retail framework. As internet access and adoption are rapidly increasing worldwide, the number of digital buyers keeps climbing every year. In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide. You can be on top of these searches too!

There are many eCommerce tools and technologies that help you with the building of an eCommerce store from start to finish. But, you need to get your work done professionally with the help of the right company.

Website Developers India is your best buddy! An eCommerce Website Development Company, along with its team of efficient and great developers, delivers great projects for you.

We’re the Best eCommerce Development Company providing impactful services and offers to top-notch MNCs, startups, and even Entrepreneurs. We sure don’t consider how big or how small of a company is, but we do care about what the company needs. We only deliver the BEST, nothing below that.

We deliver out-of-the-box solutions, and trust me on this! These solutions will work wonders for you and they’re all in your budget! Along with our outstanding Website Design & Development Services, we also deliver appealing Digital Marketing support for your business.

How important it is to show off your success when you’ve slogged your entire life for – who can understand this better than us.

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A Step by Step Guide in Understanding Website Development Process https://www.wdipl.com/blog/a-step-by-step-guide-in-understanding-website-development-process/ Tue, 17 Sep 2019 05:59:00 +0000 https://www.wdipl.com/blog/?p=2950 While it might appear that Web Development Services being a relic of times gone by and never again assumes an imperative job in business improvement, the definite inverse is nearer to reality.

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While it might appear that Web Development Services being a relic of times gone by and never again assumes an imperative job in business improvement, the definite inverse is nearer to reality. With the computerized world, we presently end up in, a site that is frequently the primary spot that clients go to find out about you, your company, and your administrations.

 A Step by Step Guide in Understanding Website Development ProcessThis early introduction is made by the structure of your site, and on the off chance that it doesn’t overwhelm them, they will look elsewhere. Alongside the accompanying reasons, Web Development is as yet crucial to your company’s prosperity. Different other reasons include:

1. Comfort

Your clients need to have all the data they need about your company being readily available and your site being the best spot to enclose the needed information.

2. Overall advertising

– Along with turning into an increasingly computerized world, we have likewise turned into a more globalized world. Global clients quite often find your site first, which is the reason it is so significant.

3. Trustworthy source

– These days, companies without a valid website is like a site isn’t paid attention to as a business, significantly more so if your webpage has a poor plan.

4. Associates You with Millions of Users

– When you have an easy to understand and useful site, you can without much of a stretch connect with enormous clients over the world. Along these lines, the scope of your forthcoming clients will get expanded. In the event that your site has numerous pages, settle on PHP advancement. Any solid organization of PHP advancement can help you all the while. Utilizing PHP on the site upgrade its presentation in a financially savvy way.

5. Lifts Brand Awareness

– Your organization’s logo on the site will be seen by the individuals who have arrived on it. Additionally, while advancing it via web-based networking media stages, it will get presented to many individuals. As such, individuals will come to think about your image, accordingly expanding brand mindfulness.

6. Causes it to seem Reliable

– Today, whatever administration individuals need, they attempt to accumulate data on the web. In such a circumstance, having a site impacts individuals to depend on the organization. It is through the site that you can have an expert methodology towards your clients. Numerous organizations of web advancement in India are guaranteeing the achievements of their customers’ organizations by structuring extraordinary sites for them.

7. Empowers Online Marketing

– Online advertising of the business has turned out to be critical with the expanding rivalry. Furthermore, this is conceivable just when you have a site. The system of online nearness can take your business higher than ever. Various showcasing procedures can be utilized to advance your business. Your promoting technique to contact the group of spectators will demonstrate success in case you’re thinking about what sort of business you have.

8. Increment Sales

– Having a site implies your forthcoming and existing clients can connect with you at whatever point they need. On the off chance that they face any issue in the wake of purchasing an item from you, they can legitimately converse with your client care officials and get arrangements just by calling you. Thus, they may feel that when they can get in touch with you 24*7, purchasing administration or item from your organization won’t be an off-base choice.

Website Development Process includes numerous steps in the world of technology and digital services. It includes initial information that consists of the website and finally to the maintenance. It keeps your website up to date and current. The process rightly involves different and classified steps, out of the many a few are given below:

1. Gathering your data

Gathering information is what seems most important and a little difficult but not impossible. Many considerations need to be taken care of when the look and feel of the website come into the picture. The first is the most important one, as it includes an understanding of the company that it is created for. Certain things to consider are:

1. Purpose

– What is the purpose of the site? Do you want to provide information, promote a service, sell a product?

2. Goals

– What do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.

3. Target Audience

– Is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal

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Tips To Boost Your Landing Page Conversions https://www.wdipl.com/blog/tips-to-boost-your-landing-page-conversions/ https://www.wdipl.com/blog/tips-to-boost-your-landing-page-conversions/#respond Thu, 29 Nov 2018 13:53:41 +0000 https://www.wdipl.com/blog/?p=2492 What does landing page conversion mean? – A specific page on a website, design and created for the visitors that helps with marketing reference, designed specifically to achieve a marketing outcome. – There are different types of landing pages, namely; 1. landing page, integrated into the site’s structure 2. landing page, particularly created for a … Continue reading "Tips To Boost Your Landing Page Conversions"

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What does landing page conversion mean?

– A specific page on a website, design and created for the visitors that helps with marketing reference, designed specifically to achieve a marketing outcome.

– There are different types of landing pages, namely;

1. landing page, integrated into the site’s structure
2. landing page, particularly created for a campaign
3. Tabbed landing page or microsite.

The process of understanding how to make the landing page effective is to know the complete range of places the visitors may originate. Three main origins that need designing for the landing page to adjust.

1. Online media placements- By a click-through, visitors will find it easier for online referers like a search engine, online ad, affiliate sign or e-mail campaign.

2. Offline media placements- These offline ads or direct mail may have a specific campaign URL.

3. Visitors that navigate from elsewhere on the site- They do not use it as a landing page, but still need to be accommodated, if a deep linking strategy is used.

 

Tips To Boost Your Landing Page Conversions

 

For better converting landing pages,

1. Display of all the critical elements of an effective landing page

– A headline and maybe for other reasons. a sub-headline
– A brief description that talks about the offer, clearly talking about its value
– At least one supporting image
– Supporting elements like testimonials or security badges.
– A form to capture a visitor’s information.

2. Headline of the landing page and its call to action(CTA) should match

– If the visitors click on the CTA for a free offer but find a catch on the landing page, you will lose their trust that every time. Vice versa, if the headline reads differently from that of the CTA it might lead to confusion and doubt for the visitors, wondering if the CTA is linked to the wrong page.

– Keeping the headline clear and clean.

3. Less is more.

– A cluttered page usually results with a lot of confusion and distraction for the visitors. Keep the text and images on the page simple and to-the-point.

4. Give more stress on the offer’s value.

– Mark up the benefits of the offer with a brief paragraph or maybe a few bullets works.

– For example, “includes specifications of products XYZ,

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How to Reach the Right Customer with Your Content https://www.wdipl.com/blog/how-to-reach-the-right-customer-with-your-content/ https://www.wdipl.com/blog/how-to-reach-the-right-customer-with-your-content/#respond Tue, 13 Nov 2018 11:26:49 +0000 https://www.wdipl.com/blog/?p=2463 Providing value to your target market audience is the easiest way of making them happy, making increased profits and saving time. In order to achieve your business goals, investing in effective marketing strategies is paramount.  How can I reach my customers with my content? Know and understand your target audience Creating great content without the … Continue reading "How to Reach the Right Customer with Your Content"

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Providing value to your target market audience is the easiest way of making them happy, making increased profits and saving time. In order to achieve your business goals, investing in effective marketing strategies is paramount.

How to Reach the Right Customer with Your Content How can I reach my customers with my content?

  1. Know and understand your target audience

Creating great content without the right audience will not make it easy for you. Knowing your audience, their preferences, possible problems/challenges, demographics, and spending habits can really boost your marketing effort. Researching your audience will enable you to develop valuable content that appeals to your niche market.

  1. Incorporate multimedia

Incorporating video into your content can spark a huge interest from your target market. Combining quality audio and visual content can make all the difference for you. Sharing high quality and impactful content in your short videos can be magical for your business. Make your videos interesting enough to encourage your target audience to share them through tweets, LinkedIn, Facebook and blog posts. Your short videos can be in form of customer testimonials, product/services demonstrations, business advice, or even lifestyle tips.

  1. Use your employees as your brand ambassadors

Your employees are your most priced assets as an investor. Without them, it’s impossible to achieve your business goals. With that in mind, involving your team members in your marketing plans can prove valuable in the end. Encourage them to become your brand ambassadors on their social media platforms. Be sure to celebrate and reward their achievements and see the difference it makes for your brand marketing.

  1. Invest in Social media marketing

Social media marketing is king in the modern business world. Consider being a smart investor and start paying attention to popular social media platforms that your target audience floods every day. Choose the most effective platforms such as Facebook, Instagram, Twitter, Google, Snap chat and LinkedIn to convey your brand values. If done well, you will effortlessly reach a wide market audience within a short span of time. With the availability of thousands of companies offering SEO packages online, finding a trustworthy digital marketing company to work with shouldn’t be too complicated.

  1. Take advantage of online communities/niche forums

Online communities/niche forums can be a powerful marketing tool if utilized well. Consider engaging different Facebook groups to express your brand values. Ensure that your topics are interesting, educative and relevant in order to foster trust and loyalty. While at it, consider providing free resources such as easy to download PDFs, and e-books among others in your preferred Facebook groups.

  1. Focus on utilizing Influencers

Take advantage of different influencers to market your brand. Convincing celebrities, business moguls, and influential marketers to endorse your brand can easily make your sales to skyrocket. Recommendations from popular figures will certainly attract increased web traffic, lead to improved conversion rates and better sales.

  1. Make Mobile-Friendly Content

Create easily accessible content if you want to reach your target audience effectively. Advancement in technology has empowered consumers to access crucial information via their mobile devices such as smartphones, iPhones, tablets, and laptops among others. In simple terms, making mobile-friendly content not only attract a wide audience but improve SEO rankings.

Do you need help with your content marketing? Well, Website Developers India is your digital marketing company. Also known as SEO services India, we are experts at creating highly-effective keyword rich content that will help you to attract increased web traffic, higher conversion rates, better sales, enhanced brand visibility and increased profits.

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Boost Your Mobile Ordering Sales Through Effective Digital Marketing Services https://www.wdipl.com/blog/boost-your-mobile-ordering-sales-through-effective-digital-marketing-services/ https://www.wdipl.com/blog/boost-your-mobile-ordering-sales-through-effective-digital-marketing-services/#respond Fri, 15 Jun 2018 09:19:46 +0000 https://www.wdipl.com/blog/?p=2172 The priority of every business owner is to make sure all things are going on well and are in optimal conditions, with the business running itself and also generating profit at the same time. The focus has shifted from not only owning a website but also owning a responsive and mobile friendly website as research … Continue reading "Boost Your Mobile Ordering Sales Through Effective Digital Marketing Services"

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The priority of every business owner is to make sure all things are going on well and are in optimal conditions, with the business running itself and also generating profit at the same time. The focus has shifted from not only owning a website but also owning a responsive and mobile friendly website as research have shown that most active internet users today access the internet from their mobile devices and the statistics continue to grow each month. With this in mind, various methods have to be put in place to cater for the effective harnessing of this opportunity in driving sales to the mobile ordering system; you will find the money where the crowd is.

There are various ways through which mobile ordering can be boosted if an effective digital strategy can be applied, a few of the metrics for an excellent sale rise would be discussed below

Build your mobile app through excellent digital amrketing services

FUNCTIONALITY

This has to do with how you can create a user-friendly experience for those who visit your website from the start to finish till they make a purchase. Part of what you would want to consider is making your website optimised for mobile devices as earlier stated; this would include reducing the tiles and refactoring other features on your site to make it suit the mobile environment. What you get when your site is optimised is that you get more mobile users trooping into your site and that makes it a whole more accessible to make purchases because it is just some buttons away.

Another useful functionality you might want to consider adding to your digital marketing services is the use of chatbots to enable a more personalised experience with users. The chatbots can be programmed to have all information about your product and help attend to multiple clients at the same time; this makes it easier to create awareness to potential buyers and also boost your ordering sales.

Also, people like the ease and when you include a feature such as a QR code scanner to allow for secure payment, people get more interested in what you offer when it comes with a bit of comfort. Imagine just having to scan a code and pay for a $10 item; this feature helps boost your sales immensely.

CUSTOMIZING AN APP AND RUNNING ADS

This is also something that is very important if you want to have an increase in sale and also have a multiplier effect. What you get with a personalised app for your business is that you connect more with your customers and also give them a sense of belonging in affecting your business. What you can explore with amobile app are limitless, you can set up a reward system and slash prices for all mobile users or even possibly use geo-fencing to notify and reward customers that come within a mile to your store, with little incentives like this customers trust you more and would like to continue to purchase with you. Website Developers India is an excellent mobile app development company building mobile app idea on all leading mobile platforms and make it works smoothly and continuously on any mobile devices.

An excellent strategy would drive your sales to the top, and you would remain there if you properly maintain it by doing various things, one of which is running mobile ads for mobile users to get notified within apps they use about your store or directing them to download your app. If this proves successful, then you are a step away from further boosting your sales and keeping it afloat.

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