Some of the most downloaded apps are the ones that solve problems.

• Social media helps to connect people across the world.
• Marketplace apps allow buying products from the comfort of their homes.
• Banking apps enable people to manage all their finances without ever visiting the bank.

Problems will exist as long as mankind exists. There are infinite possibilities to create more problem-solving apps.

Even by just looking around, you will find many problems that need a solution. In your daily life, there will be many instances where technology simply gives up and you have no other choice but to give up as well.

There will be instances where you might have to wait unnecessarily longer and wish that there was something that would eliminate this delay.

Sometimes the cost of getting something done can be very high, and you hope for a way to make it cheaper.

Maybe a task requires a lot of manpower, and there could be something done to automate it.

The opportunities to create a problem-solving app and expand your business are endless.

Technology provides an array of solutions for a particular problem. But why is mobile development the best of them all?

Although many advanced problems cannot be solved through mobile apps, most problems that the average person faces are nothing but a piece of cake for mobile apps to solve.

Here are some reasons why mobile apps are the best for problem-solving.

Smartphones have become a necessity now. Almost everyone in urban areas owns a smartphone. It has become an inseparable part of life.

Almost all basic necessities are fulfilled by a smartphone.

Want to order food? Just pull out your phone.

Want to book a ride? There is an app for that.

Want to get a job? The application is just a few taps away.

Stuck in traffic? Google Assistant is here to guide you.

Bored? There is no shortage of songs, movies, games, and content.

The smartphone has brought the entire world into your pocket.

The ease of accessibility is unparalleled by any other technology. Even laptops are very limited when it comes to usability and popularity.

Compared to websites, smartphone users are more likely to use a mobile app for any of their tasks. An app can be instantly opened with one tap instead of having to type the website name and open it.

One of the biggest advantages a mobile app has over a website is that it can be used without a network connection.

Certain apps are made to be used without a network connection.

On the other hand, websites cannot be used without a network. The only offline use you can get out of them is when the webpage is pre-loaded.

In many countries, people do not have access to the best networks. Sometimes, your clients can go on a trek to some remote location.

In these cases, an offline app provides the best solution.

Imagine being able to inform your clients about your latest developments, discounts, offers, etc. the moment they happen. This is what a mobile app offers.

With push notifications, you can literally send any message you want to your users.

With a catchy notification, you can ensure that your users get back to your app and buy your products or services.

This is something that a website does not offer, giving apps the upper hand.

There are many more advantages to mobile app development than website development.

For all of these reasons, mobile app development is the way to go for creating a problem-solving app.

Now let us look at how you can create apps that solve problems.

Most startups crave to solve problems with their apps, as it is the best way to win the trust of users and develop a loyal customer base.

It is not that complex to create a problem-solving app once you have a clear idea in your mind about what your app is going to do.

However, it can be a little tricky to find a problem that is worth solving. Not all problems need to be solved as the chances of making a profit out of them are very low.

We at WDI, a mobile app development company, have laid down the exact steps you have to take to create a problem-solving app.

Solving a big and very troubling problem is the key to a successful mobile app. If there is a problem that no one is really bothered about and you solve it, people are most likely not going to download and use your app.

You must have a crystal clear idea of what you want to achieve with your app.

Find out if there is any problem that is worth solving. Find out if people will invest in your app to get that problem solved.

Once you get a positive answer, identify the type of problem you are solving.

Is it something that is causing a waste of money or costing more than it is worth?

Is it causing unnecessary time delays?

Or is it something as simple as killing boredom?

Define your problem as precisely as possible.

Once you identify your problem, you have to decide if it is worth investing the time and money to solve it. You need to know what its market is going to be.

First, find out the size of the market. Does it have broad appeal or is it niche-specific?

A big market is required to make your app successful.

If your target audience is niche-specific, it does not mean your app will be a failure. It is just that your customer base will be limited.

However, if your market is too small, it is better to not invest in it.

Even if you have a large market, the number of people who will download your app is going to be much lower.

From your entire target audience, you can only reach a limited audience through ad campaigns, unless you have the money to reach them all.

From the audience you reach, even fewer people will download your app.

Depending on the quality of your app, even fewer people will buy your services. A small fraction of those will become your loyal customers.

Even with a large market, you have to put in the effort to ensure that you reach the maximum number of people possible, compel them to download your app, and keep them engaged.

Once you know the problem you are solving and the size of the market, you have to see if any other people are eyeing the same.

Regardless of how niche-specific your problem is, it is very likely that there will be some people who will be trying their hands at solving it.

To ensure that your solution is the definitive one, you have to rise above your competition,

For that, you have to provide something better than others to set your app apart.

If someone else is working on the same solution you are providing, you have no other choice but to be better than them or give something extra.

There are many ways to make your app better than your competition, and here are some of them.

Solve the problem faster than other apps. If a delivery app is taking two days to deliver a product, try doing the same in one day.

Try to provide a cheaper solution. If your competitors are charging a lot of money for the solution, try to cut some unnecessary expenses and provide the same solution at more affordable rates. Or else, you can give it away for free while earning money through in-app ads.

Try to provide a more effective solution. Find out if your competitor’s apps are lacking somewhere. Fill in the gaps, and you’ll have a successful mobile app on your hands.

If you do not want to indulge in the competition and drain yourself out in the race to become better, then you have to provide a solution that is completely unique.

This is where you have to think outside the box and look at the problem from a totally new angle.

People are more likely to download your app if it is the only one in its niche.

But, thinking of a million-dollar idea will take time and creativity. This is why simply imitating what your competitors are doing and doing it better is preferred by startups.

Most apps are doing the same thing with a different color of their brand identity. There are over a dozen platforms available just for uploading and watching short videos.

If you list down the most popular apps in the world, they are not the first in their niche. Before Facebook, many social media apps existed. All Facebook did was try to be better than them.

Before Google, many search engines were thriving. Yet Google dominated with its faster speed and accurate search results.

Unless you are doing something unique or better than y

An innovative mobile app needs a mobile app development company that plays with technology.

A subpar app will be a disaster regardless of how important a problem it solves.

You cannot let your app become a failure due to slow response time and unnecessary bugs and glitches that mar the user experience.

This is where WDI can help you develop the most amazing app for your innovative app idea.

All you have to do is share your idea with us and we will take it from there.

Our team of mobile app developers will handle the entire process for you, from creating the scope of work to launching the final version.

We ensure the best app for your idea with our latest technologies and over 21 years of experience in software development.

Allow us to serve you the best!

We will implement the right features that are required to do justice to your concept.

Without the right features and technology, you will end up creating more problems instead of solving them.

Before your app is launched, it will go through a rigorous testing process to ensure that there are no loose ends.

We also provide maintenance and support post-launch to keep your app up-to-date and build upon the feedback you receive.

Once you have got your mobile app developed, you have to market it to the right audience.

You have to create a buzz around the fact that the annoying problem has been solved, otherwise no one will download your mobile app.

There is no alternative to marketing.

At WDI, we offer the best digital marketing services for mobile apps.

Here is what you will get.

ASO is the process of making your app rank at the top of relevant search results on the respective app stores.

This is the best way to get downloads.

When people search for solutions to certain problems, e.g. “Pet Food Delivery,” your app should be what they see first.

At WDI, we will handle the entire process of ASO, from creating an SEO-friendly description and uploading attractive images and videos, for you.

Having a dedicated website for your app is another way to promote your app.

With a website, you can explain what your app offers and help it reach the target audience with Search Engine Optimization (SEO).

You can create blogs that solve user queries, get them to know about your app, and drive traffic to your app through CTAs.

A dedicated website for your website also increases its authority.

Social media offers the best organic growth opportunities.

With the right content and implementation of digital marketing hacks, you can promote your app to the right audience.

WDI has a dedicated social media team that will create attention-grabbing posts and upload them with the right hashtags for organic reach.

You can get responses from your audience about your app, and they can also get different platforms to reach out to you in case of any suggestions or complaints.

Problem-solving mobile app development is the key to success in this digital era.

There is no lack of problems in today’s time, and mobile apps provide the most convenient solution, as all it takes is to pull out your phone from your pocket.

Considering the ease of accessibility mobile apps offer, it is the best option for a startup looking forward to providing solutions to real-world problems.

Once you have a clear idea of what you want to achieve with your app, analyze the preexisting solutions to the problem and find out what you can do better. Or, you can approach the problem from a different angle and come up with a totally unique solution.

Once you have got a defined app idea, let us take the process of mobile app development into our own hands and serve you with the app of your dreams.

Branding makes a trademark impression on your consumers and allows your customer, to know what they need to expect from your brand. The use of such an understanding helps in differentiating you from the competitors, giving a much clearer understanding to your customers of what you offer, making you a better choice for them. There involves a wide range of areas and ways to develop your brand that also includes advertising, social responsibilities, visuals, customer services, etc. All of these elements work together in one accord to create one unique attention-grabbing profile. We’re going to open a plethora of ways on how you can easily work on your Brand Image for Great Success with the help of the right Digital Marketing & Product Development Company!

Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.

– Tom Goodwin

Branding can be explained to you in many forms and shapes.

If we go as per what Google has to say then,
“It is a marketing practice of creating a symbol, name or design that recognises and distinguishes a product from other products”.

If we go as per what the Dictionary has to say then, 

“The promoting of a product or service by identifying it with a particular brand.”

A brand can mean anything. It can be a product that is famously used by people or an individual who is recognised and famously known amongst people. This brand brings up a plethora of images in the minds of customers or target audiences.

WDI works with their team of experts and Digital Marketers with an impression of changing your business from “Something” to “WOW”.

Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction involved with the brand, basically the whole perception of customers about a particular brand. When we talk about interactions, it does not involve just the whole buying or using a certain product or service. It is way beyond that. It can occur in different ways and forms that you may not even be aware of.

For a positive brand image, the product range and its services are all associated with a company that seems to be just the perfect fit. Along with being a perfect fit, you also need to keep in mind brand advertising and packaging along with customer service. Consistency and reliability need to be hand in hand along with the need for it to be projected in the right manner for the desired clientele or target audience.

A positive brand image is important, as more than 90% of all purchase decisions taken by customers these days are based on brand image and nothing else. It is not just about getting any particular product or service but also accessing a brand’s reputation, prestige, perceived goodwill, and quality as a whole. The customers ask about these intangible qualities during the whole buying process, and here is where proper brand advertising plays a very important part.

A good definition of brand strategy is the considered intent for the positive role a company wants to play in the lives of the people it serves and the communities around it.
— Neil Parker

Maintaining a strong brand image is a lot more important than you can even imagine. The image it carries in front of your customer plays a huge impact in choosing your brand for their benefit. You wouldn’t go for a bucket of yummy juicy Kentucky Chicken if it ain’t “Finger-Lickin’ Good”. That’s right, KFC! This goes far beyond a sale, it is more about the emotions you get from your customers. If it’s no smile, trust me. You’re losing loads of profit. By increasing the image of your brand and boosting customer relationships, you can easily work on creating an enduring effect on your buyers as well as being open to new opportunities for your company. Let’s understand the importance of building an effective Brand Image.

The famous saying can never go wrong, irrespective of it being for any subject. The brand image of your company is the very perception of your brand that is laid in front of customers. This perception is created on accounts of the interactions of the customer that have previous experience with your company. Creating a high-quality experience right from the start will play the part really well for you.

BUT, IF YOU’VE WOKEN FROM YOUR SLEEP NOW. YOU STILL HAVE YOUR CHANCE TO REDEEM WITH THE BEST DIGITAL MARKETING SERVICE PARTNER.

You can easily recognize the difference between an original brand by the logo and name if you’re familiar with and are a fan of it. For example, Reebok is the original brand name and Rebok being the fake. You can probably spot a can of Coca-Cola from afar too. All this is because the brand in itself has created its own recognition with really great digital marketing, which includes service for identifying proper channels to showcase your brand, etc.

IT’S A LOT MORE THAN LOGOS & SLOGANS, IT ENCOMPASSES VISUAL ELEMENTS AS WELL AS BRAND ASSOCIATES.

A strongly established brand helps in the increase of business value simply by giving the company a lot more support in the industry. This is, in turn, helps in giving greater investment opportunity due it to its strong established place in the marketplace. What is the result? Well, this incorporates the reputation and the value that comes along with the investment opportunity. Building this strong reputation translates into greater value, that further influences, becomes a price premium or mindshare for your customers.

YOUR BRAND IS YOUR BUSINESS ASSET HOLDING MONETARY VALUE IN ITSELF, WORK ON IT WISELY!

Your brand’s reputation eventually sums up the amount of trust gained amongst your clients. The more trust your brand gains, the better the perception of it remains. The stronger its reputation, the fancier it becomes for your company. Branding fetches for the right way in terms of earning and maintaining a selected amount of level of trust between you and the stakeholders. How is this done? Simply, by establishing an attainable and realistic promise that levels the brand in the market and later delivers what’s promised.

CREATING A BRAND SOLELY FALLS ON YOUR SHOULDER. BUT, CREATING A POSITIVE IMAGE FOR YOUR BRAND FALLS IN THE HANDS OF YOUR CUSTOMERS. CHOOSE THE RIGHT MARKETING PARTNER TODAY!

Having a strong image of your brand can deliver benefits for your company. And, let’s be real. Every company works hard and invests its efforts to build a strong brand image, as it proves to be very helpful in fulfilling the motives and objectives of one business. Few other benefits of having a positive brand image are given below:

• Your brand can introduce new products, and still, be famous. The cause of it is your company’s name and fame.

• When your brand has a well to do image, it can attract as many people as it can through different products at any time.

• A strong bond is what both the company as well as the customer receive in this process. While sharing your brand with the help of Digital Marketing Services, the company tends to interact with the crowd through different sources.

• Why would someone opt-in to pay their life savings for a branded product than a local one? They are virtually the same product at the end of the day, with exceptional options and accessories. That’s because a strong brand image positions you in the minds of your customers.

• Simply put, “You get what you pay for”.

What if I told you that 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation? Well, it’s true. Content Marketing Institution has stated this very fact and many marketers have implemented it for their brand. This might have creeped you out, but we can spare you the horror! Website Developers are on a spree with their clients like Sattva Connect, working on their brands for a really great outcome. We’re all set to begin a new plan for a BRAND new client like you.

Branding can make any companies product sell for more than a dollars value. You can be a vegetable vendor or an eCommerce business operating globally. Whoever you are, if your business is recognized as a brand, it has the potential to sell at an astonishingly high price. How can a business build a brand? Businesses with deep pockets and access to global resources can build a brand they wish. But, how about a small business? Let’s look into a few safe and branding strategies from the eye of a Digital Marketing Services that you can learn and undertake.

An average customer uses 5-6 apps daily. These apps include Facebook, Instagram, Twitter, Linked In, etc. Besides these, there are also emails and text messages which are also apps. The use of Digital Marketing Services acts as a combined medium that reached your customers on these channels.

“A brand is not built overnight”. You might have heard this saying many times before. Perhaps, it’s true! Success is measured in decades and not in years. It is created in years and not minutes. But, with the help of the right marketing team, it’s just a matter of a few hours to get on the right track for a matter of great Virality. One of the stellar benefits of digital marketing is that it gives this virality to posts.

Don’t randomly market your content, educate your customers. Your customers should be able to make an informed and direct decision that has a multiplier effect. Your customers start to feel under control and more empowered to take the very decision on purchasing or trusting your brand. A digital marketing company help in educating customers with the help of the right Content Marketing which is the most critical part of Digital Marketing. Such content helps businesses generate more leads without even having to incur serious expenditures for paid advertising.

Gaining steam in recent years with more and more businesses considering DevOps Implementation have drastically changed and prioritized development & operations for them. There are numerous advantages in collaboration with DevOps

No, wait! That’s not it. There’s a lot more that goes in there. We just don’t want to break the ice yet! Digital Marketing  & Product Development consists of many other factors, technologies, and tools that only an experienced Digital Marketing team can help you with.

Wish to know more about these marketing services? You can read more about it on our Ultimate Digital Marketing Guide blog.

Website Developers India, with a team of experts possessing innovative ideas and knowledge for you, own a leading Digital Marketing Company with a proven track record of combining brand, demand, and event channels to deliver outstanding results for our B2B and technology clients. Designed to promote your brand image, our approach generates leads, shortens sales cycles, and accelerates business growth. Wish to know more? You know just the right partner to contact!

In our second series of Product Branding, we’re going to explain all about the positives of DevOps Development and the benefits it holds in a positive brand image. Stay Tuned!